IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
该报告分析了2019年中国虚拟终端计算软件市场的规模，发展趋势和主要厂商的表现。
VCC软件市场包括集中式虚拟桌面、虚拟用户会话和其他形式的终端虚拟化产品。2019年中国虚拟终端软件市场的市场规模达到1.97亿美元，未来五年的复合增长率仍将保持在14.1%。由于新冠疫情的爆发，工作空间和方式转型成为企业数字化转型（DX）计划的一部分。更灵活和敏捷的工作方式在未来将成为常态，这将是VCC软件市场的驱动力。
IDC企业级系统和软件研究部高级研究经理李昭表示：“尽管新冠疫情的爆发对经济和企业的ICT支出产生负面影响，但它也加快了企业进行数字化转型的步伐，包括对工作空间的改造。新的远程工作和协作系统不是单一的工具，而是一个统一的平台或集成的解决方案，包括应用程序和桌面虚拟化、内容和协作应用、端点管理、安全和审计应用以及IT服务和资产管理。更灵活和敏捷的工作方式在未来将成为常态，这将是VCC软件市场的驱动力。”
...随着人们日益关注互联技术及其对工业生产率的影响，企业将着眼于可使其解密制造资产运营数据的投资。中国政府出台了多项举措和政策改革，还有多种激励措施，也使制造商积极投资于以工业IoT为核心的数字化战略。
“在过去几年中，具有IIoT能力的供应商取得了飞跃式的发展，尤其是当组织考虑利用企业数据来帮助确定流程差距和解决方案差距时，这一点尤其明显。除此之外，企业数据还可以为维持收入创造新的可行方案。”——IDC亚太地区制造洞察研究经理Sampath Kumar Venkataswamy表示。
...IDC未来客户研究是以终端客户和消费者为中心，从共情化和同理心的角度出发，理解未来客户的需求，通过数据和数字化技术的应用，改进数字化和营销策略，平衡客户体验与业务成果之间的关系，有目标性地创建与终端客户之间个性、信任的客户关系。
- 预测1：到2021年，70%的组织将通过自动化操作和非接触式体验率先转向数字化，因为物理交互已成为过去式便利。
- 预测2： 到2025年，规模化共情和安全性表现优秀的企业将胜过那些没有同等能力企业的40%。
- 预测3：到2022年，中国财富500强B2C品牌中，45%的公司将指派高管，负责增加“消费者娱乐化”应用的使用，以接触Z世代和α世代的买家。
- 预测4：到2025年，50％中国财富500强企业在消费者生成视频的投入将验证其对企业收入和客户满意度的影响。
- 预测5：在2021年，客户将额外投入25%的花费在与数字化转型可快速轻松地适应新业务环境的公司合作方面。
- 预测6：到2024年，将有60％的技术购买者选择成熟知名的合作伙伴，通过越来越快的创新速度，来适应消费者提出的变化多端的需求。
- 预测7：到2023年，将有45％的组织使用标准化工作流与企业应用程序链接，来重新控制对用户定义的应用程序稳定性，从而提高客户数据安全性并提供出色的客户体验。
- 预测8：到2023年底，将有80％的大中型企业制定或修改社会责任声明，并使他们的客户重新认知，从而促进社会事业的发展。
- 预测9到2021年，65％的新移动应用程序将专注于为消费者提供人性化的数字体验，使消费者对新数字优先更加认同。
- 预测10：到2024年，隐私将被重新定义为“数据价值”，供应商将提供客户忠诚服务计划，以交换消费者数据，70％的消费者将参与其中。