IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
The COVID-19 crisis has resulted in enterprises reassessing their technology priorities as they react to constantly changing environmental conditions and try to chart a course of action to resilience and recovery. This IDC Spotlight analyzes ...
Chorus reported December HY21 operating revenues of NZ$473m, down 2.1% from NZ$483m in HY20. A key driver was migration of customers from legacy copper services to alternative networks, particularly in non-Chorus UFB areas. Continued headwinds ...
This IDC Survey presents results from the German segment of IDC's European Internet of Things (IoT) Decision-Maker Survey. This survey assesses current and planned deployments of IoT projects, including benefits and challenges, impact of ...
This IDC Market Forecast describes the size and growth of IT professionals' employment by role and region for 2019–2024. The document includes our forecast across 41 different job roles and an analysis of some of the key factors influencing ...
This IDC Perspective (video) provides IT leadership insights and challenges from IDC's IT Executive Program (IEP) clients and prospects from January 4 to February 16, 2021. Many leaders believe that as the COVID-19 vaccine is rolled out, ...
This IDC Perspective identifies 10 major trends that we believe will impact life science companies in 2021.
"The industry has responded rapidly to the COVID-19 pandemic by driving an exponential growth in digitally disruptive technologies ...
This IDC Survey Spotlight focuses on a spectrum model that aligns workplace flexibility with workforce site strategy. As hybrid work models continue to evolve, organizations must focus on the intersection points of technology, processes, ...
This IDC Market Presentation provides an overview of smartphones used for online education or home-based learning as schools were shut down in various countries across Asia/Pacific, with school closures lasting almost a year in many of these ...
This IDC Survey examines CIO priorities and views on digital transformation (DX) and associated challenges across the Middle East, Turkey, and Africa (META) region. One of its aims is to provide a greater understanding of the strategic and ...
This IDC Survey Spotlight analyzes the affects of the COVID-19 crisis on European IT buyer sentiment and business services spending. IDC conducts an IT buyer sentiment survey every two weeks to track how buyer sentiment and spending are ...
This IDC Web Conference unveils five critical pillars that must be considered if business growth in Sub-Saharan Africa is to be achieved in 2021. Relevance, affordability, accessibility, security, and trustworthiness are strategic imperatives ...
This IDC Perspective looks at the continuing impact on, and implications for, the supply chain as a consequence of global disruptions caused by the COVID-19 pandemic.
"2020 was a challenging year for global supply chains, and we learned ...
This IDC Perspective (video) provides IT leadership insights and challenges from IDC's IT Executive Program (IEP) clients and prospects for the period from December 5 to December 21, 2020. As the economic changes brought about by the COVID-19 ...
This IDC Market Presentation discusses the impacts of the COVID-19 pandemic on Australia and New Zealand (ANZ) security services and the implications of these effects as we head into 2021. This presentation draws on results from IDC's 2020 ...
This IDC Web Conference focuses on PC revival in the age of COVID-19.
A funny thing happened on the way to the world shutting down. Consumers everywhere were either reminded of or realized the central role a PC plays in learning, ...
This IDC Web Conference focuses on whether Microsoft's Xbox Series X/S or Sony's PS5 console fared better in 4Q20, and why, especially in light of complicating factors such as the COVID-19 pandemic and the strong demand for Nintendo Switch ...
This IDC Survey Spotlight looks at the impact of COVID-19 on 5G investment sentiment in Europe for 2021. European organizations are still understandably grappling with the pandemic. The havoc inflicted upon the continent's economies as a ...
As the COVID-19 pandemic continues to take hold around the world, driving higher employee engagement is a key priority for CHROs, irrespective of geography or industry. In this spirit, the agreement between Workday and Peakon, for the latter's ...
This IDC Survey Spotlight analyzes European organizations' top requirements from IT services providers to be included as a standard part of contracts' terms and conditions.
This spotlight analyzes data from IDC'sCOVID-19 Impact Survey, ...
This IDC Web Conference highlights the key findings of a survey of U.S. enterprises. With 2020 in the rearview mirror, enterprises are eagerly looking ahead to 2021. Networking changed dramatically during the COVID-19 pandemic, but what ...
The virtual chapter of NRF's Big Show reinforces that successful brands put a hyperfocus on consumer demands for three big Cs: convenience, customization, and care. Driven by the effects of another big "C" – COVID-19 – the most resilient ...
The Turkish economy and ICT market are rapidly changing, fueled by the spread of the COVID-19 pandemic and growing regional tensions. Because the current environment poses new challenges to the way business is conducted, technology is certain ...
This IDC Web Conference looks at year-over-year changes, their staying power, and what to expect for 2021. It also reviews consumer spend and behavior in 4Q20 and the year-end holiday season. 2020 saw big changes in consumer behavior, with ...
This IDC Survey Spotlight provides insights from the recent IT infrastructure survey on end-user assessment of how the COVID-19 pandemic influences spending on IT infrastructure projects in 2021. As organizations continue to adjust to the ...
This IDC Survey Spotlight presents key findings from IDC's Impact on IT Spending Survey fielded in September 2020 and specifically looks at respondents in the hospitality and transportation (airlines) industries. Respondents comprise ...
This IDC Survey Spotlight examines how COVID-19 has impacted both an organization's actual IT spending in 2020 and planned spending for 2021.
As Shawn Fitzgerald, research director, Worldwide Digital Transformation (DX) Strategies ...
This IDC Market Presentation highlights the challenges European manufacturers continue to face in 2021 in light of the COVID-19 crisis, as well as how digital transformation is seen as a way of strengthening resilience in a fast-changing ...
This IDC Survey is a follow-on document to IDC's recent 2020 Worldwide SMB Market Profile Update (IDC #US46380221, December 2020) and provides a United States-focused comparative view of the shift of business priorities of small and ...
This IDC Survey Spotlight provides results and analysis from IDC's Future of Work survey related to changing work models (with focus on the hybrid work model) and organizations' initiatives across three dimensions of workspace, workforce, ...
This IDC Market Note highlights some of the focus areas and themes that will be important to the maturation of the IoT ecosystem in 2021. As organizations prepare their IoT strategies for 2021, their worldview is considerably different than ...
While Salesforce's announcement around its intent to acquire Slack has grabbed the headlines, the announcements relating to the unveiling of Hyperforce and Einstein Automate are equally noteworthy. Einstein Automate aims to bring together ...
This IDC Survey examines the spending intentions and attitudes of buyers of IT consulting and business consulting services worldwide. One of its aims is to provide greater understanding of the strategic priorities of these organizations, ...
This IDC Market Perspective provides an overview of the EMEA oil and gas industry in 3Q20. It covers M&As, agreements, reorganizations, and major business developments; upstream, midstream, and downstream deals; global LNG contracts; ...
On January 12, 2020, HCL announced that it closed calendar year 2020 by surpassing $10.022 billion in revenue. The company achieved 3.6% revenue growth, compared with the prior year, and recorded EDITDA of 26.5% with net income of $1.781 ...
This IDC Market Note outlines key developments for NetApp in the Asia/Pacific (APAC) region during 2020 in response to the COVID-19 pandemic. Over this period, NetApp has expanded its offerings by developing new solutions, strengthening ...
This IDC Survey Spotlight examines whether IT infrastructure investment intent has begun to improve after the initial decline in spending intent throughout 2020 due to the COVID-19 pandemic. These findings are based on wave 15 of the IDC ...
This IDC Market Presentation focuses on the value of vendor attributes to partner businesses as they battle the COVID-19 crisis and the business resiliency of partners. This content was presented at IDC's Software Channel Leadership Council ...
This IDC Market Presentation focuses on the impact the COVID-19 pandemic has had on partner business metrics and investments, and how IP and profit are defining partner value now and post-vaccine. This content was presented at IDC's Software ...
This IDC Survey Spotlight looks at the progression and success of manufacturers as they assess their response to the short- and long-term impacts of COVID-19. In particular, respondents have indicated a mixed recovery, where manufacturers ...
This IDC Survey Spotlight looks at the impact of a business' COVID-19 recovery on their planned IoT technology spending for 2021.
This IDC Survey Spotlight comes from data as part of IDC's COVID-19 Impact on ...
This IDC Market presentation focuses on how COVID-19 is impacting partner businesses, specifically related to their stages to recovery and what that means to partner revenue. This content was presented at IDC's Software Channel Leadership ...
The news that NCR is adding to its ecommerce capabilities with the purchase of Freshop comes during a time when most businesses, from retailers to grocers to restaurants, remain hyperfocused on ecommerce strategies to counteract restrictions ...
This IDC Survey Spotlight analyzes results from IDC's Enterprise Networking: Emergence of The New Normal Survey conducted during the November-December 2020 time period. IDC surveyed 250 respondent organizations targeting enterprise ...
This IDC Survey Spotlight examines the wave 15 data collected from December 3 to 15, 2020. As noted in recent survey results, IDC is now asking about 2021 spending trends.
In this latest data set, we observe an increasingly negative ...
This IDC Market Forecast analyzes IT spending between 2019 and 2024 in Europe and provides a market size and forecast as well as key trends supporting technology investments by industry. This IT spending forecast is segmented into IDC's ...
This IDC Perspective discusses COVID-19's effect on AI spend in the Canadian healthcare system. Process- and workflow-specific AI solutions drive monetarily quantifiable benefits right now by utilizing the existing healthcare IT infrastructure. ...
This IDC Survey Spotlight looks at predicted spending patterns for healthcare and life science respondents for SaaS software and other technologies in 2021 as companies prepare for an anticipated emergence from the pandemic.
This IDC study provides an update on some of the most prominent use cases being adopted in the precision agriculture space. IDC has created a use case taxonomy for the digital transformation of multiple industry segments. The taxonomy follows ...
This IDC Survey Spotlight highlights how manufacturers and service organizations, as we enter 2021, must accelerate their digital initiatives to expand service offerings that enhance the value delivered to customers. The status quo is no ...
This IDC PlanScape provides a road map for hospitality and travel companies to leverage digital transformation strategies to drive seamless, augmented experiences in the appropriate and desired settings, where physical contact with a human ...
This IDC Survey Spotlight reveals insights on how COVID-19 will impact next year's enterprise spending on various cloud and noncloud models. This document is based on data from IDC's Cloud Pulse Survey conducted in 4Q20. ...
This IDC Perspective provides analyst insights on the growing importance of eCOAs, especially in the post-COVID-19 world. Despite the world being hit by a horrific pandemic, the pharma and biotech industry has risen to the occasion and leveraged ...
This IDC Survey presents data from the 14th of a series of surveys that will be run to track changing sentiment associated with COVID-19 impacts on technology adoption and future spending expectations through CY21. It includes a total of ...
This IDC Survey Spotlight highlights the challenges that office workers experience in working remotely because of the 2020 COVID-19 pandemic, based on IDC's 2020 Generational Print Survey. The survey examines the behavioral ...
This IDC Survey Spotlight focuses on executive sentiments about their IT spending in the cloud among European asset-intensive industries — manufacturing, utilities, and oil and gas. It is based on data from wave 12 (September 25–October ...
This IDC Perspective video series episode reviews the impact COVID-19 had on industry's focus on digital transformation and ongoing recovery efforts and areas of focus. Watch as IDC President, Crawford Del Prete; Chief Research Officer, ...
This IDC Perspective video series episode explores how students and their families are adjusting to the new normal of hybrid, remote, and increased virtual education options in response to the COVID-19 pandemic. Watch as IDC President, Crawford ...
This IDC Market Perspective provides insight on enterprise application spending in 2021. Enterprise application vendors are sitting on a gold mine for 2021 if they have paid attention and moved to a modern, modular, and transformational ...
This IDC Market Perspective video series episode examines the results from IDC's groundbreaking survey on virtual meetings and conferences in the COVID-19 era and what the results mean for technology vendors and sponsors. Watch as IDC President, ...
This IDC Market Perspective video series episode identifies the five stages of enterprise recovery in the wake of the COVID-19 pandemic. Watch as IDC President, Crawford Del Prete; Chief Research Officer, Meredith Whalen; and Chief Analyst ...
This video is the first in IDC's "Candid Conversations on Moving from Crisis to Recovery" series, where IDC's executives and senior research leaders explore the ways technology supports business recovery and resiliency, especially in response ...
This IDC Survey Spotlight investigates how European healthcare organizations can survive and thrive after the COVID-19. It focuses on the capabilities that healthcare providers are expected to adopt to accelerate their digital transformation ...
"2020 has been a tough year for the ICT industry. However, some technologies have not been affected by the COVID-19 crisis and are even seen as solutions. Cloud computing played a crucial role in enabling businesses and governments to quickly ...
This IDC Perspective video series episode explores how retailers can close their digital transformation gaps and capitalize on changing customer expectations as the major holiday shopping season approaches. Watch as IDC President, Crawford ...
This IDC Market Perspective video series episode reviews the transformational technologies and policies supporting safer return-to-work initiatives. Watch as IDC President, Crawford Del Prete; Chief Research Officer, Meredith Whalen; and ...
This IDC Market Perspective video series episode explores the challenges small and midsize businesses (SMBs) are facing in this economic downturn and what these businesses need to survive. Watch as IDC President, Crawford Del Prete; Chief ...
This IDC Market Perspective video series episode investigates the critical roles cloud platforms are playing in enterprises' crisis response and recovery efforts. Watch as IDC President, Crawford Del Prete; Chief Research Officer, Meredith ...
This IDC Market Perspective video series episode explores China's governmental and corporate response to the COVID-19 pandemic and China's progress along the five stages of enterprise recovery. Watch as IDC President, Crawford Del Prete; ...
This IDC Survey Spotlight provides insights into the major role of edge and IoT solutions in the recovery journey of organizations across Western Europe (WE) and Central and Eastern Europe (CEE). Detailed survey results for organizations ...
On December 10, 2020, Oracle announced its fiscal 2Q21 earnings. Here are the top financial highlights for the quarter (all growth rates are presented in constant currency terms):
- Total revenue for the first quarter was $9.8 billion, ...
This IDC Market Note covers the key lessons learned and future priorities that will drive CIOs agenda in 2021 and beyond. It summarizes key takeaways from the CIO Advisory Roundtable held in November 2020 and moderated by IDC, capturing ...
This IDC study quantifies the U.S. production page volume by application type. It contains IDC's review and forecast of the U.S. production page volume market by application for 2018–2024.
"In this COVID-19 economy, print services ...
This IDC Presentation provides a comprehensive overview of the New Zealand (NZ) telecommunications market. It features an analysis of the fixed and mobile markets in NZ as well as profiles of the key players. In this year's presentation, ...
This IDC Survey Spotlight presents the movement of network infrastructure spending outlooks as the COVID-19 pandemic developed throughout 2020. It contains data across five waves of IDC's 2020 COVID-19 Impact on IT Spending Survey. ...
This IDC Tech Buyer Presentation provides an overview of worldwide telecommunications service provider industry for the half year ending June 2020. It also showcases the recent trends in various areas such as revenue, revenue by products, ...
India's telecom market has undergone significant changes in the last year, especially in the mobile market segment. In 2020, telecommunications connectivity spend has been resilient, especially as many workers were furloughed and migrated ...
This IDC Survey presents key findings from IDC's September 2020 Consumer Experiences Survey, regarding consumers' concerns about COVID-19, what in-person activities concern them the most, and the adoption and usage of automated ...
This IDC Market Presentation provides updates on the private cloud infrastructure market, including market share for hardware (server and storage) vendors, market forecast for hardware and software infrastructure, assumptions on the future ...
This IDC Survey addresses tech buyer digital behaviors while balancing their preferences for personalized communication. The survey explores trust factors and the impact of trust and customer experience on the buyers' willingness to purchase ...
This IDC Survey presents results from IDC's September 2020 survey of 2,000 U.S. consumers on how the impact of COVID-19 has changed their behaviors. The survey had a special focus on the way technology has been used during the pandemic and ...
This IDC Market Presentation delivers quarterly insights into the requirements of cloud service providers — focusing on evolving business models, emerging product and service offerings, and providers' own investments in technology. The insights ...
This IDC Market Note presents the key takeaways from IDC analysts who virtually attended Hyland's CommunityLIVE event held October 7–9, 2020. During the event, Hyland shared with IDC how it is executing on its transition to the cloud, launching ...
The 2020 New Zealand CIO Summit provided insight into how the COVID-19 pandemic has impacted the way businesses are leveraging their digital road maps to create opportunities for growth. Overarching themes of trust, empathy, organisational ...
This IDC Survey profiles organizations that are looking to increase secure remote access spending in 2021 compared with 2020 due to business changes triggered by responses to the COVID-19 pandemic. Charts with "secure remote access" imply ...
This IDC Survey is the latest update in a series of Australia/New Zealand (ANZ) reports that show the results of IDC's 2020 Worldwide COVID-19 Impact Survey. Waves 11 and 12 of the survey were run in September and October 2020, ...
This IDC Market Perspective delves into the accelerating market demand for consumer digital life protection offerings. The COVID-19 pandemic has altered the operating routines for countless consumer households. Virtual activities became ...
This IDC Perspective details three IT skill development use cases and the usage of Coursera to solve these use cases. To unlock this value, organizations often turn to the L&D function to help properly skill the IT organization. And ...
This IDC Survey Spotlight examines the 2021 and 2022 priorities of European enterprises in the wake of their experiences dealing with the impacts of the COVID-19 pandemic. Data from IDC's Europe, the Middle East, and Africa COVID-19 Survey ...
This IDC Survey Spotlight provides insight into why corporate brand identity program investment and staff allocation are trending upward this year. Respondents to IDC's 2020 Tech Marketing Benchmark Survey showed that, in 2020, brand ...