IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
该IDC厂商概况介绍并评估了微软公司在中国的现代数据平台战略、提供的产品组合、解决方案以及典型案例。微软公司面向数据智能化趋势，为企业提供灵活、具备一致性体验的数据平台解决方案，并将行业智能化转型实践积累带给客户，帮助企业充分实现数据智能。
本篇市场笔记记录了第四范式2020年“万物赋能，商业生花”新品发布会及算法交流会上的主要内容，并分析了第四范式此次发布的四项新品与独家前瞻算法布局。
本篇市场看法记录了英伟达2020年GTC上的主要发布内容，并分析了英伟达提供的硬件产品、软件工具，所建立的市场生态以及在中国市场的地位。
IDC中国助理研究总监卢言霞表示：“英伟达GPU算力近年来不断提升、突破，一直是人工智能技术应用落地的重要驱动力。在本次GTC上，英伟达发布安培架构A100 GPU，在算力方面再度取得重大突破。对于构建人工智能的企业来说，部署AI基础设施软件栈始终存在挑战——IT基础设施团队不熟悉数据科学家所需的堆栈，无法轻松进行优化，而数据科学家团队的专长也不在基础设施层面。英伟达一直致力于为客户提供端到端的AI基础设施软件栈，本次GTC中在AI软件方面宣布Spark3.0支持GPU加速，推出推荐系统开发框架Merlin，多模态对话AI服务框架Jarvis，再次完善了英伟达的AI软件生态。同时推出EGX，赋能边缘AI。整体上，英伟达已经建立了全面的加速计算生态，竞争壁垒高筑，作为AI加速计算的主要力量，仍将保持较高增长潜力。”
...通过 AI 技术的引入，传统RPA 更好地实现了端到端的流程自动化、智能化。近两年随着人工智能技术在中国的发展，RPA公司引起了中国投资界的热烈关注。中国RPA市场具备较强增长动力，IDC预计，2023年，中国RPA软件市场规模将达到10.2亿美元，2018-2023年复合增长率为64%。中国RPA软件市场的主要玩家主要是国外知名跨国公司以及中国本土RPA及AI企业。金融、制造、零售、电信、政府/公共事业等各行业已经开始积极采用RPA技术，并已在特定业务场景流程中进行POC或在1-2个功能领域部署RPA应用。未来技术供应商需要帮助行业用户在RPA技能、业务流程识别及用例拓展上给予支持帮助，抓住行业的潜在市场机会。
“近年来，中国RPA市场呈现爆发趋势，中国拥有RPA和AI科技的企业都在积极布局RPA技术，这将极大促进中国RPA市场的发展与成熟，技术供应商应构建拥有自主知识产权的RPA软件平台，逐步将自动化和人工智能组件集成化、平台化，开放云原生架构，注重平台的易用性及业务场景的搭建与创新，通过合作伙伴网络的建立实现生态系统的拓展，抓住中国RPA崛起的风口，形成竞争优势”——IDC高级分析师程荫表示。
...《新冠肺炎疫情刺激数据智能市场跨越式前进》报告复盘2019-2020年COVID-19新冠肺炎疫情发展过程，研究其对于人工智能及大数据市场的影响，分析数据智能技术在疫情类重大公共应急事件中的全景应用，并介绍典型厂商的举措，以期与行业参与者共同探讨疫情过后，如何利用人工智能、大数据建设智能产业，塑造智能经济。
“人工智能、大数据驱动的行业变革在本次疫情中得到充分体现也初见成效，当然此次事件也暴露出了智能化发展的一些瓶颈。疫情过后，国家层面需要考虑如何持续促进不同机构间数据共享，统筹数据资源；技术提供商需要考虑如何确保疫情期间获得的新客户成为持续的客户，如何综合疫情实践做好长期的AI产品规划，同时要避免进入疫情中AI应用的红海市场，并且提升自动化部署能力。”——IDC中国人工智能及大数据市场助理研究总监卢言霞表示。
...新冠肺炎疫情对2020年的中国经济造成了很大的负面影响，为了拉动经济可持续增长，“新基建”投资成为了政府与社会各界的必选项。本文梳理了“新基建”概念的由来、具体包括的内容、中国政府对“新基建”的重视程度。分析了“新基建”的投资规模、对经济的拉动作用、对企业数字化转型的作用。给出了“新基建”带动的ICT市场商机、获取“新基建”商机面临的挑战、对ICT厂商的建议。
“‘新基建’既对经济有巨大拉动作用，也将带来巨大的ICT商机，同时也将加速企业的全方位数字化转型。因此，ICT厂商必须给予足够的重视，首先要密切跟踪‘新基建’的最新政策和各级政府最新的项目规划，其次要整合内部资源协同开发针对‘新基建’的ICT解决方案，第三要打造或加入‘新基建’ICT商机的生态系统并寻找新的合作伙伴。”IDC中国区副总裁兼首席分析师武连峰先生表示。
...本报告梳理新了冠肺炎（COVID-19）发展的基本情况，分析了新冠肺炎对中国经济的影响，给出了新冠肺炎对中国ICT市场影响的更新预测，具体包括智能连接设备市场、企业级IT市场、重点新兴技术市场、重点垂直行业市场等，探索了新冠肺炎带来的十大潜在商机：数字平台与大数据、新型智慧城市与园区、互联网医疗服务、在线课堂与教育、远程办公与线上活动、5G行业应用、无人场景交易与服务、生鲜电商、供应链管理、制造与服务机器人，最后给出了总结与建议。
“新冠肺炎对经济的总体影响要高于2003年的SARS疫情，新冠肺炎对中国经济的影响主要集中在第一季度，对第二季度略有影响，对全年经济增长影响有限。新冠肺炎疫情结束后将引发中国宏观环境的五大变化：政府治理的智能化与现代化、“城市集群+中心城市”的分散化、数字化大健康体系加速推进、非接触连接商业与服务加速兴起、“中国+1”的全球供应链策略提速。这五大变化也会带来巨大的ICT市场商机，为了抗击疫情、应对挑战，企业应该打造远程协同工作的能力和习惯、做好线上产品和服务的营销、合理控制成本并充分利用国家的支持政策、投资寻找疫情过后的业务突破点与创新点，为疫情过后的增长做准备。”，IDC ...
本报告介绍了中国数据即服务市场进展、数据即服务价值链、数据即服务与数据货币化、数据即服务生态体系以及各子市场中的主要玩家，包括AI数据即服务厂商、大数据服务提供商及数据中间商，未来发展前景与趋势和对数据提供商的建议，供技术买家参考。
IDC中国研究经理刘迪认为：“中国数据即服务市场是一个具有潜力但受政策影响较大的市场。无论是数据提供商还是数据集市，高质量的稀缺数据资源都是确保企业核心竞争力的重要因素。在确保数据安全和合规性的基础上，数据的时效性、数据颗粒度和与业务的匹配程度是数据买家主要考虑的因素。”
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