IDC Research Types
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides brief overview coverage of what is happening in a market.
IDC MaturityScape Benchmark
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Methods and Practices
Top 10 Predictions
IDC Survey Spotlight
Market Analysis Perspective
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a study and interpretation of the results of a demand- or supply-side survey.
Vendor Needs and Strategies
This IDC Survey Spotlight analyzes the maturity of retailers' customer journey models to improve real-time contextual customer experience (CX) personalization. It explores how retailers' customer journey models have changed since 2017 onward ...
This IDC Perspective analyzes how apparel, footwear, and homeware retailer N Brown Group PLC upgraded its legacy retail commerce platform by leveraging a strategic partnership with IT services and consulting firm TCS. The program, which ...
This IDC MarketScape assesses the capabilities and strategies of selected enterprise service providers in serving the specific needs of retail companies worldwide across industry segments (food and non-food retail). It assesses service providers ...
This IDC MarketScape assesses the capabilities and strategies of several key enterprise software providers in serving the specific needs of retail companies worldwide across industry segments (food and nonfood retail). Vendors are evaluated ...
This IDC Survey Spotlight provides an overview on the top 3 technologies that retailers are currently implementing across different subindustries (food and grocery, fashion and apparel, consumer electronics, specialty retailers, etc.). The ...
This IDC study explores how disruption caused by the pandemic has had profound impacts on the retail industry and the ways that retailers have continued and will continue to respond with major shifts in investment priorities and technology ...
This IDC study explores the impact that technology will have on customer experience and the future of engagement and empathy between brand and customer.
According to Alan Webber, program vice president, Customer Experience Applications ...
This IDC Market Presentation provides an overview on the key insights of our latest research on retail customer experience (CX). Based IDC's 2020 Global Retail Innovation Survey, this report shows the main trends of retail customer ...
This IDC MaturityScape describes the five stages of maturity for retail CX personalization. Retail organizations that can effectively develop a culture of innovative CX personalization will be increasingly successful in achieving the organization's ...
This IDC Survey Spotlight discusses the importance of customer experience for retailers in preparation for the "next normal." Based on the results from the IDC Global Retail Innovation Survey, 2020, and the IDC Global Retail Innovation ...
This IDC PeerScape reports the direct experience of food and grocery retailers and identifies five best practices that help them compete in the next normal. Food and grocery retailers need to address the current challenges — such as inefficient ...
This IDC eBook provides an exclusive look at IDC's new future of customers and consumers (FoCC) research. It emphasizes loyalty as a key in a competitive market and shows why establishing empathy at scale through technology will create lasting, ...
This IDC Market Presentation provides an overview of the role of artificial intelligence (AI) in empowering commerce everywhere. The document presents the IDC's point of view on cognitive/AI definition, shows the AI areas retailers are investing ...
This IDC Market Perspective assesses and evaluates the future of the enterprise customer and is more than an academic exercise. Such is the pace of technology innovation, that those that wait until the future customer state arrives will ...
This IDC PeerScape examines three practices adopted by retailers to generate greater customer traffic, increase shoppers' loyalty, and limit the use of internal resources when expanding their product ranges.
"Retailers are facing ...
This IDC Perspective discusses the future of customers and consumers as defined by a global team of IDC analysts. In this document we highlight a model for interactions between customers and brands through the prism of technology and prepared ...
This IDC Perspective reviews how optimized marketing and advertising can effectively improve real-time contextual personalization. The study presents the key retail market trends (at the worldwide level and in Europe), advertising and marketing ...
This IDC Tech Buyer Presentation studies the key trends that will drive customer experience (CX) in retail, where it is still considered a top business priority and a key differentiator, over the next several years. It provides an overview ...
This IDC Perspective provides the key takeaways from the NRF Big Show 2020 event held in New York City.
Retailers at NRF 2020 were getting down to brass tacks with a pragmatic and holistic approach to business, intent on transforming ...
This IDC study explores how different drivers are collectively impacting technology in the retail industry and offers guidance on actions to consider. Retail organizations are hard pressed in the new digital era to respond to a wide range ...
This IDC Market Presentation provides IDC's perspective on how new commerce everywhere business models are architected to generate value in the ecosystem beyond selling products and services to consumers. It also examines why the ecosystem ...
This IDC Survey Spotlight provides an overview on the evolution of the customer journey model in the past three years. The results, coming from IDC's 2019 Global Retail Innovation Survey, offer a specific focus on customer ...
This IDC Perspective presents an overview of key takeaways from SAP Industry Analyst Base Camp (IABC) in SAP's Newtown Square headquarters, with a focus on SAP's retail vision. During the event, SAP executives presented the company's mission ...
This IDC Web Conference presents the main points of IDC's live webinar entitled "IDC's 2019 Retail Innovation Survey Highlights: The Path Toward Commerce Everywhere Business Models," held on July 9, 2019. Data in this webinar was based on ...
The IDC TechScape provides a list of technologies that retailers should invest in considering their current level of customer experience personalization and their need to differentiate their offerings. The IDC TechScape aims to support retailers:
- Identify ...