Published Research Results: Advertising Software
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This IDC study features the worldwide advertising software taxonomy, which defines the segments IDC uses to track, analyze, and forecast the advertising software industry. This taxonomy is the basis for our Worldwide Advertising Software ...
Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market
This IDC study provides worldwide market share data for the digital advertising software market for 2017.
"The ad tech segment is still very fragmented," said Karsten Weide, VP of Media and Entertainment, IDC. "This means there is ...
This IDC study explores global trends in advertising software usage and spending. It covers spending in the United States, Canada, Western Europe (WE), Central and Eastern Europe (CEE), the Middle East and Africa (MEA), Japan, the Asia/Pacific ...