Published Research Results: Small and Medium Business Markets
IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
The Changing and Increasing Interest in Business Intelligence and Analytics in Small and Medium-Sized Businesses
This IDC Market Perspective discusses the changing and increased interest in BI and analytics solutions in the small and medium-sized business markets. Demand for BI and analytics among SMBs follows the shifts in top business priorities ...
Thinking About and Prioritizing Your Technology Strategy? How Advanced Segmentation Ensures a Better Fit with Small and Medium-Sized Business Needs
This IDC Tech Buyer Presentation showcases how advanced segmentation ensures a better fit with small and medium-sized business (SMB) needs. The needs of small and medium-sized businesses varies greatly beyond traditional measures of number ...
On May 23, 2019, Hewlett Packard Enterprise (HPE) held a quarterly earning call and disclosed its 2Q19 financial results. HPE reports financial results for three primary business units: Intelligent Edge, Hybrid IT, and Financial Services. ...
Organizing the Organization for the Future Enterprise: Digital at Scale, Part 1: Defining Digital Transformation, Types of Transformation, and Core Competencies
This IDC Perspective is the first in a three-part series that provides the definitive digital transformation (DX) definition, explains what digital fitness is, and describes the three broad types of DX and the five DX dimensions and masteries. ...
Organizing the Organization for the Future Enterprise: Digital at Scale, Part 2: Successful Digital Transformation — Key Considerations
This IDC Perspective is the second part of a three-part series that describes, explores, and guides the reader on some key tenets and considerations, the critical areas of digital transformation (DX) that are important to own, and understanding ...
Organizing the Organization for the Future Enterprise: Digital at Scale, Part 3: Executing Digital Transformation — Achieving Goals and Creating Capabilities
This IDC Perspective is the third and final part of a three-part series on how to define, scope, and engage enterprise transformation. This part delves into creating a set of systems and culture where successful plans are crafted and new ...
2018 U.S. SMB Channel Preference Update: Changing Role of Service Providers and Self-Provisioning
This IDC Survey presentation compares technology channel preferences of SBs (firms with under 100 employees) and MBs (firms with 100-999 employees). The sources used in the past 12 months to acquire advanced technology services are examined ...
Acumatica Summit 2019 Engages Customers and Partners with New Integration, 2019 R1 Release, and SMB Market Momentum
Acumatica's annual customer and partner summit, with a record 1,500 attendees, showcased the company's latest product capabilities and vision for the future. The company continues to gain traction in the SMB space, with cloud-based software ...
This IDC Survey compares small businesses (SBs; firms with fewer than 100 employees) and medium-sized businesses (MBs; firms with 100–999 employees) regarding current use and plans to leverage different online promotional capabilities, with ...
The SAP Partner Business Forum, held December 2018 in New York City, had customers, industry analyst, and SAP partners in attendance. This event provided a preview of SAP's partner development strategy, the latest small and medium-sized ...
2018 U.S. SMB Telephony Update: IP Telephony, Hosted VoIP, UC, and Telecom Equipment Ownership/Acquisition Plans
This IDC Survey presentation compares SBs (firms with under 100 employees) and MBs (firms with 100–999 employees) regarding current use and plans to acquire different on-premises and hosted telephone systems. The importance of video collaboration/videoconferencing ...
2018 Worldwide SMB Sources Used to Learn About Advanced Technology: Growing Use of Social Media
This IDC Survey presentation provides information on the U.S. small business (SB) (fewer than 100 employees) and midsize firm (100–999 employees) use of different sources of information to learn about advanced technology. The average number ...
Intuit Expands Footprint into Midmarket Accounting Software with New QuickBooks Online Advanced
Intuit, the recognized leader in small business and self-employed financial applications, announced on October 15, 2018, the release of QuickBooks Online Advanced. QuickBooks Online Advanced is targeted at the competitive midsize company ...
This IDC Market Note discusses CenturyLink's announcements surrounding adaptive networking. It also discusses how, after a full year of integration between CenturyLink and Level 3, the combined organization debuted "the new CenturyLink."
Trend Micro held its Insight 2018 analyst event October 10-12 in Boston, Massachusetts. Key discussion points surrounded new offerings such as Managed Detection and Response (MDR) and new features to enhance existing offerings such as Deep ...
This IDC Survey document examines the current use and future purchase plans of U.S. small businesses (SBs with fewer than 100 employees) and midsize firms (MBs with 100-999 employees) with regard to printers and multifunctional peripherals ...
U.S. SMB Vertical Market Profiles, 2018: Business Concerns, Technology Spending Priorities, Innovation Spending, and DX Progress
This IDC Survey presents the results of IDC's 2018 survey of U.S. small and medium-sized businesses (SMBs) with detail on SMBs from 15 industries: agriculture/mining, construction, manufacturing, transportation/warehousing/utilities/communications, ...
Sage Ousts CEO Stephen Kelly But Looks to Fulfill Goals Outlined in North America Analyst Day
A little more than a week after its August 21, 2018, North America Analyst Day, hosted in Cambridge Massachusetts, Sage Group announced that its four-year CEO Stephen Kelly will be stepping down. Current CFO Steve Hare will serve as interim ...
Market Analysis Perspective: U.S. SMB Markets, 2018 — Investing in Technology to Grow Revenue and Improve Productivity
This IDC Market Analysis Perspective was given in different forms in 2018, with additional client-specific slides included. It provides a comprehensive review of the U.S. small and medium-sized business (SMB) market with a specific focus ...
U.S. SMB Use of Contingent Workers: Resources, Support, and Activities Associated with the "Gig Economy"
This IDC Survey examines U.S. small and midsize businesses and their use of part-time/contingent/ seasonal workers. The share of firms using contingent workers is examined first for SBs (<5 employees, 5-9, 10-19, 20-49, 50-99) and MBs ...
2018 U.S. SMB Cluster Analysis Update: The Rise of the "Pragmatic Hands On" Segment as SMB Technology Attitudes Advance
This IDC Survey presents the results of IDC's updated cluster analysis of U.S. small and medium-sized businesses (SMBs). Five clusters have been identified based on their attitudes toward technology acquisition and objectives. Key attitudes ...
2018 U.S. SMB Market Update: Business Goals, Technology Priorities, Buying Preferences, Millennial Engagement, and Digital Transformation Progress
This IDC Survey profiles U.S. small and midsize businesses and the changing nature of their technology priorities and spending. After presenting the "SMB Market Pyramid" with the latest company counts by size category, the top business priorities ...