IDC Research Types
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Provides brief overview coverage of what is happening in a market.
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Response to news
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Provides a study and interpretation of the results of a demand- or supply-side survey.
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
On March 6, Fitbit announced four new wearable devices: its entry-level smartwatch, the Fitbit Versa Lite Edition; two fitness bands, the Inspire and Inspire HR; and the kid-friendly Fitbit Ace 2. Alongside its other smartwatches and fitness ...
At its UNPACKED 2019 event in San Francisco, Samsung announced three new wearable devices: the Galaxy Watch Active, the Galaxy Fit, and the Galaxy Buds. It's a step away from the multipurpose Galaxy Watch released late last year, and instead ...
Apple CY 4Q18 Earnings: Decline in iPhone Volumes Drives Lower Revenues, But Other Segments Exceed Expectations
On January 29, Apple announced calendar year 4Q18 revenue of $84.3 billion, a decline of 5% from 4Q17. At $19.9 billion, profit was flat when compared with $20 billion from 4Q17. We call out segment highlights for the quarter as compared ...
This IDC Survey examines what smartwatch features U.S. consumers have been using the most and the least, and which features — some recently introduced and some yet to be introduced — appeal to consumers. We conducted this survey among 301 ...
This IDC Survey reviews data collected in late 2018 in which we polled 301 consumer smartwatch owners on what features — enabled by a cellular connection — on their smartwatch.
"The market for cellular-enabled smartwatches goes back ...
This IDC study presents a five-year forecast for the worldwide wearables market.
"The worldwide wearables market is in a state of transition, and this will later on lead to stronger growth in the latter years of our forecast," says ...
This IDC study discusses the forecast for the U.S. wearable computing device market for the 2019–2023 period.
"The U.S. wearables market is on track for a return to growth in 2019," says Ramon T. Llamas, research director for IDC's ...
CES provided a brief glimpse into the wearables market in 2019, and while the focus was on new devices – ranging from smartwatches and fitness trackers to hearables and smart clothing – the real advancement was on the experience front, where ...
On November 1, 2018, Apple announced calendar 3Q18 revenue of $62.9 billion (+20% on the year) and total fiscal year revenue of $265.6B (+16%). Segment highlights for the quarter include:
- iPhone shipments totaled 46.9 million, ...
This IDC study discusses the worldwide connected devices 2019 predictions.
"IT faces a significant challenge as employees ask for new devices they believe will help drive increased productivity such as smart assistants, augmented and ...
This IDC study examines how 10 innovation forces will shape the consumer technology market over the next three years.
"Consumer digital transformation (DX) continues to drive new devices, services, technologies, and experiences," says ...
At its launch event in London, Huawei unveiled several new devices heading into the holiday quarter: the Mate 20 Pro, Mate 20, Mate 20 X, and Mate 20 Porsche Edition RS smartphones; the ; and the Band 3 Pro fitness tracker. The Mate 20 Pro ...
This IDC study presents the five-year forecast update for smartwatches shipments in the United States.
"The U.S. smartwatch market marches on," says Ramon T. Llamas, research director for IDC's Wearables team. "Apple continues to lead ...
This IDC study discusses our forecast for the worldwide smartwatch market for 2018–2022.
"The worldwide smartwatch market is in a state of transition," says Ramon T. Llamas, research director for IDC's Wearables team. "Vendors are ...
This IDC study discusses the forecast for the U.S. wearable computing device market for the 2018–2022 period.
"The U.S. wearables market will retreat slightly in 2018, and we see this not as a sign that the market is in decline, but ...
This IDC study presents a five-year forecast update for the worldwide wearables market.
"The future of the worldwide wearables market is heading for slow but certain growth," says Ramon T. Llamas, research director for IDC's Wearables ...
This IDC Survey Spotlight looks at channels preferences when it comes to purchasing wearable devices based upon the IDC 2018 U.S. Commercial Mobile Device Survey. "Wearable devices" include fitness trackers and smartwatches but exclude ...
On Thursday, September 20, Verizon announced the availability of its kid-friendly watch, the GizmoWatch. Designed by LG Electronics and available exclusively at Verizon Wireless, the GizmoWatch focuses on child safety, providing parents ...
On September 12, Apple launched three new iPhones — the XS, XS Max, and XR — plus a fully redesigned Apple Watch Series 4 at its annual September launch event. Both the XS Max and the new Watch Apple have increased the starting prices, a ...