IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
该IDC厂商概况介绍并评估了微软公司在中国的现代数据平台战略、提供的产品组合、解决方案以及典型案例。微软公司面向数据智能化趋势，为企业提供灵活、具备一致性体验的数据平台解决方案，并将行业智能化转型实践积累带给客户，帮助企业充分实现数据智能。
本篇市场笔记记录了第四范式2020年“万物赋能，商业生花”新品发布会及算法交流会上的主要内容，并分析了第四范式此次发布的四项新品与独家前瞻算法布局。
本篇市场看法记录了英伟达2020年GTC上的主要发布内容，并分析了英伟达提供的硬件产品、软件工具，所建立的市场生态以及在中国市场的地位。
IDC中国助理研究总监卢言霞表示：“英伟达GPU算力近年来不断提升、突破，一直是人工智能技术应用落地的重要驱动力。在本次GTC上，英伟达发布安培架构A100 GPU，在算力方面再度取得重大突破。对于构建人工智能的企业来说，部署AI基础设施软件栈始终存在挑战——IT基础设施团队不熟悉数据科学家所需的堆栈，无法轻松进行优化，而数据科学家团队的专长也不在基础设施层面。英伟达一直致力于为客户提供端到端的AI基础设施软件栈，本次GTC中在AI软件方面宣布Spark3.0支持GPU加速，推出推荐系统开发框架Merlin，多模态对话AI服务框架Jarvis，再次完善了英伟达的AI软件生态。同时推出EGX，赋能边缘AI。整体上，英伟达已经建立了全面的加速计算生态，竞争壁垒高筑，作为AI加速计算的主要力量，仍将保持较高增长潜力。”
...IDC中国政府行业与智慧城市研究组研究经理詹墨磊表示：“2020年是特殊的一年，中国面临全面建成小康社会、打赢脱贫攻坚战、实现第一个百年奋斗目标的关键突破，也面临疫情爆发对经济发展影响十分巨大的困境。作为国家治理体系与治理能力大考验的2020年，政企数字化转型在危机中作为引领社会发展的中坚力量，最需要的是迎合“市场走向服务、还市场于市场”的发展思路。而云计算作为承载转型的根基，正在促进政企数字化转型稳步发展。政企数字化转型的云时代正在加速。”
通过 AI 技术的引入，传统RPA 更好地实现了端到端的流程自动化、智能化。近两年随着人工智能技术在中国的发展，RPA公司引起了中国投资界的热烈关注。中国RPA市场具备较强增长动力，IDC预计，2023年，中国RPA软件市场规模将达到10.2亿美元，2018-2023年复合增长率为64%。中国RPA软件市场的主要玩家主要是国外知名跨国公司以及中国本土RPA及AI企业。金融、制造、零售、电信、政府/公共事业等各行业已经开始积极采用RPA技术，并已在特定业务场景流程中进行POC或在1-2个功能领域部署RPA应用。未来技术供应商需要帮助行业用户在RPA技能、业务流程识别及用例拓展上给予支持帮助，抓住行业的潜在市场机会。
“近年来，中国RPA市场呈现爆发趋势，中国拥有RPA和AI科技的企业都在积极布局RPA技术，这将极大促进中国RPA市场的发展与成熟，技术供应商应构建拥有自主知识产权的RPA软件平台，逐步将自动化和人工智能组件集成化、平台化，开放云原生架构，注重平台的易用性及业务场景的搭建与创新，通过合作伙伴网络的建立实现生态系统的拓展，抓住中国RPA崛起的风口，形成竞争优势”——IDC高级分析师程荫表示。
...新冠肺炎疫情对经济和ICT市场的影响持续进行中，基于IDC中国趋势论坛数字经济专场中与参会嘉宾的交流，本研究报告回答了ICT厂商关注的问题，具体包括宏观环境与经济、总体ICT市场、细分ICT产品与技术、数字化转型与未来行业。希望ICT厂商通过IDC对这些问题的回答，能够在疫情防控新常态下洞悉未来企业新需求，发掘ICT市场新商机。
“在全球疫情的影响下，中国经济以及ICT市场持续受到影响。但与此同时，逆境下依然蕴藏着许多新的商机。IDC预计，2020年与疫情相关的ICT市场商机总计将超过1.5万亿人民币。ICT厂商要持续跟踪疫情发展状况和政府相关政策举措，开发新的ICT解决方案，打造远程协同工作的能力和习惯，做好线上产品服务营销与客户服务。”IDC中国区副总裁兼首席分析师武连峰先生表示。
...《新冠肺炎疫情刺激数据智能市场跨越式前进》报告复盘2019-2020年COVID-19新冠肺炎疫情发展过程，研究其对于人工智能及大数据市场的影响，分析数据智能技术在疫情类重大公共应急事件中的全景应用，并介绍典型厂商的举措，以期与行业参与者共同探讨疫情过后，如何利用人工智能、大数据建设智能产业，塑造智能经济。
“人工智能、大数据驱动的行业变革在本次疫情中得到充分体现也初见成效，当然此次事件也暴露出了智能化发展的一些瓶颈。疫情过后，国家层面需要考虑如何持续促进不同机构间数据共享，统筹数据资源；技术提供商需要考虑如何确保疫情期间获得的新客户成为持续的客户，如何综合疫情实践做好长期的AI产品规划，同时要避免进入疫情中AI应用的红海市场，并且提升自动化部署能力。”——IDC中国人工智能及大数据市场助理研究总监卢言霞表示。
...本报告总结了信息化和新兴信息化技术在新型冠状病毒（COVID-19）疾病诊治和疫情防控中所起到的巨大作用，分析了持续的COVID-19救治和疫情防控对于各类信息化和新技术应用的需求，并预测了在未来的COVID-19以及其他潜在传染性疾病的救治和防控中，信息化的应用和发展情况，以及展望了医院受本次事件触发而实现医疗数字化转型跨越式发展的趋势，提出了疫情防控所带动的IT需求，可供ICT厂商在疫情防控以及后续医疗数字化转型中制定产品开发和市场开发策略做参考。
"突如其来的汹涌疫情和COVID-19患者救治工作，暴露出医疗机构在应对紧急公共卫生事件时存在的医疗资源短缺、医护人员短缺、防控措施不及时等问题，而在解决这些问题的过程中，信息化则显示出巨大的作用，这使得政府卫生管理部门和医护人员进一步认识到医疗信息化的作用和潜力，触发医疗数字化转型实现跨越式发展。经过此次疫情防控，医疗数字化转型加速，全社会一体化的临床诊治与疾控及健康管理系统建立起来，机器人、物联网、人工智能在健康管理中加速落地应用，提高全社会疾病防控能力，并提高诊疗效率和护理水平，促进医疗健康服务模式的数字化转型，促进'健康中国'规划目标的实现。"——IDC中国行业研究与咨询服务部高级研究经理肖宏亮表示。
...新冠肺炎疫情对2020年的中国经济造成了很大的负面影响，为了拉动经济可持续增长，“新基建”投资成为了政府与社会各界的必选项。本文梳理了“新基建”概念的由来、具体包括的内容、中国政府对“新基建”的重视程度。分析了“新基建”的投资规模、对经济的拉动作用、对企业数字化转型的作用。给出了“新基建”带动的ICT市场商机、获取“新基建”商机面临的挑战、对ICT厂商的建议。
“‘新基建’既对经济有巨大拉动作用，也将带来巨大的ICT商机，同时也将加速企业的全方位数字化转型。因此，ICT厂商必须给予足够的重视，首先要密切跟踪‘新基建’的最新政策和各级政府最新的项目规划，其次要整合内部资源协同开发针对‘新基建’的ICT解决方案，第三要打造或加入‘新基建’ICT商机的生态系统并寻找新的合作伙伴。”IDC中国区副总裁兼首席分析师武连峰先生表示。
...本报告对比了2020年新冠肺炎疫情与2003年SARS疫情的发展情况，分析了新冠肺炎疫情对中国电商市场的影响，给出了疫情影响下2020年第一季度及全年中国电商市场增长的更新预测，总结了新冠肺炎疫情下中国电商市场的新变化，并给电商服务提供商提出了相关建议。
"整体来看，新冠肺炎疫情下中国电商行业所处的发展环境相对于SARS时期更为恶劣，加之疫情影响范围更广，持续周期不确定性较强，因此IDC预计本次新冠肺炎对中国电商行业的影响将超过2003年的SARS，市场增速相较于2019年将大幅回落。在疫情中，数字化转型的价值愈发明显，拥抱数字化、全面数字化将是疫情过后中国电商行业的主旋律。"——IDC ...
在严峻的疫情形势下，全国千万企业响应国家号召，组织企业职员在家办公，对协同办公软件的广泛需求迅速提高。本报告论述了疫情下的协同办公软件的市场机会和挑战，并对疫情过后协同办公软件的市场发展做出展望。
IDC企业级系统研究部软件研究高级分析师王楠认为：“受疫情下的人员出行限制的影响，协同办公软件迎来了前所未有的市场认知和使用需求，这将对2020年以及以后的协同办公软件市场增长带来较大促进作用。这次疫情给协同办公软件市场带来的最大价值，是企业对产品价值认可度的提高和用户使用习惯的培养，这两者将给整个协同办公市场带来更深层次的正向影响”。
...本报告梳理新了冠肺炎（COVID-19）发展的基本情况，分析了新冠肺炎对中国经济的影响，给出了新冠肺炎对中国ICT市场影响的更新预测，具体包括智能连接设备市场、企业级IT市场、重点新兴技术市场、重点垂直行业市场等，探索了新冠肺炎带来的十大潜在商机：数字平台与大数据、新型智慧城市与园区、互联网医疗服务、在线课堂与教育、远程办公与线上活动、5G行业应用、无人场景交易与服务、生鲜电商、供应链管理、制造与服务机器人，最后给出了总结与建议。
“新冠肺炎对经济的总体影响要高于2003年的SARS疫情，新冠肺炎对中国经济的影响主要集中在第一季度，对第二季度略有影响，对全年经济增长影响有限。新冠肺炎疫情结束后将引发中国宏观环境的五大变化：政府治理的智能化与现代化、“城市集群+中心城市”的分散化、数字化大健康体系加速推进、非接触连接商业与服务加速兴起、“中国+1”的全球供应链策略提速。这五大变化也会带来巨大的ICT市场商机，为了抗击疫情、应对挑战，企业应该打造远程协同工作的能力和习惯、做好线上产品和服务的营销、合理控制成本并充分利用国家的支持政策、投资寻找疫情过后的业务突破点与创新点，为疫情过后的增长做准备。”，IDC ...
本报告介绍了中国数据即服务市场定义、数据即服务产品分类、国内外政策法规对数据即服务市场的影响、数据即服务市场的交易模型、未来发展前景与趋势和对数据提供商的建议，供技术买家参考。
IDC中国研究经理刘迪认为：“中国数据即服务市场是一个具有潜力但受政策影响较大市场。数据集市为买家和数据提供商的建立桥梁，在封闭型数据集市中与知名解决方案商合作有利于加速数据即服务的使用，开放型数据集市为买家提供各种数据产品和用例的灵活选择。”
本报告介绍了中国数据即服务市场进展、数据即服务价值链、数据即服务与数据货币化、数据即服务生态体系以及各子市场中的主要玩家，包括AI数据即服务厂商、大数据服务提供商及数据中间商，未来发展前景与趋势和对数据提供商的建议，供技术买家参考。
IDC中国研究经理刘迪认为：“中国数据即服务市场是一个具有潜力但受政策影响较大的市场。无论是数据提供商还是数据集市，高质量的稀缺数据资源都是确保企业核心竞争力的重要因素。在确保数据安全和合规性的基础上，数据的时效性、数据颗粒度和与业务的匹配程度是数据买家主要考虑的因素。”
...IDC针对中国金融云市场进行全面研究，从金融云用户端分析了银行、保险、证券等金融子行业的上云概况，并提出了上云路线参考，从金融云厂商端分析了互联网系、金融机构系、传统软件系三种类型的云服务商的优劣势，并提出了行动建议。
"不断出台的金融业上云政策要求和金融行业云计算标准奠定了未来金融云飞速发展的基调，消除了金融机构上云的后顾之忧。数字经济时代下的金融业务转型需求使金融机构主动拥抱云计算，通过自主建设私有云或借助外力部署行业云的方式发展云上金融，开拓业务创新。中国金融云服务厂商应提高自身安全与合规方面的资质水平，以金融业务为导向并结合新兴技术开展研发，提供差异化和定制化的云服务，最终打造伙伴生态与IT生态。"——IDC中国金融行业研究市场分析师朱佳怡表示。
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