IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
该报告分析了2019年中国虚拟终端计算软件市场的规模，发展趋势和主要厂商的表现。
VCC软件市场包括集中式虚拟桌面、虚拟用户会话和其他形式的终端虚拟化产品。2019年中国虚拟终端软件市场的市场规模达到1.97亿美元，未来五年的复合增长率仍将保持在14.1%。由于新冠疫情的爆发，工作空间和方式转型成为企业数字化转型（DX）计划的一部分。更灵活和敏捷的工作方式在未来将成为常态，这将是VCC软件市场的驱动力。
IDC企业级系统和软件研究部高级研究经理李昭表示：“尽管新冠疫情的爆发对经济和企业的ICT支出产生负面影响，但它也加快了企业进行数字化转型的步伐，包括对工作空间的改造。新的远程工作和协作系统不是单一的工具，而是一个统一的平台或集成的解决方案，包括应用程序和桌面虚拟化、内容和协作应用、端点管理、安全和审计应用以及IT服务和资产管理。更灵活和敏捷的工作方式在未来将成为常态，这将是VCC软件市场的驱动力。”
...中国AI已真正进入行业应用遍地开花的阶段，英伟达将持续为AI时代的计算进行加速，并成为下一代数据基础设施的领导者。
IDC中国助理研究总监卢言霞表示："从基础的开发库、工具链上，从数据准备到模型训练到推理的数据处理全过程，从底层硬件编程平台到上层端到端的应用，英伟达均有全面布局，为开发者提供了完善、便捷、灵活、易上手的AI开发平台。"
随着人们日益关注互联技术及其对工业生产率的影响，企业将着眼于可使其解密制造资产运营数据的投资。中国政府出台了多项举措和政策改革，还有多种激励措施，也使制造商积极投资于以工业IoT为核心的数字化战略。
“在过去几年中，具有IIoT能力的供应商取得了飞跃式的发展，尤其是当组织考虑利用企业数据来帮助确定流程差距和解决方案差距时，这一点尤其明显。除此之外，企业数据还可以为维持收入创造新的可行方案。”——IDC亚太地区制造洞察研究经理Sampath Kumar Venkataswamy表示。
...IDC未来客户研究是以终端客户和消费者为中心，从共情化和同理心的角度出发，理解未来客户的需求，通过数据和数字化技术的应用，改进数字化和营销策略，平衡客户体验与业务成果之间的关系，有目标性地创建与终端客户之间个性、信任的客户关系。
- 预测1：到2021年，70%的组织将通过自动化操作和非接触式体验率先转向数字化，因为物理交互已成为过去式便利。
- 预测2： 到2025年，规模化共情和安全性表现优秀的企业将胜过那些没有同等能力企业的40%。
- 预测3：到2022年，中国财富500强B2C品牌中，45%的公司将指派高管，负责增加“消费者娱乐化”应用的使用，以接触Z世代和α世代的买家。
- 预测4：到2025年，50％中国财富500强企业在消费者生成视频的投入将验证其对企业收入和客户满意度的影响。
- 预测5：在2021年，客户将额外投入25%的花费在与数字化转型可快速轻松地适应新业务环境的公司合作方面。
- 预测6：到2024年，将有60％的技术购买者选择成熟知名的合作伙伴，通过越来越快的创新速度，来适应消费者提出的变化多端的需求。
- 预测7：到2023年，将有45％的组织使用标准化工作流与企业应用程序链接，来重新控制对用户定义的应用程序稳定性，从而提高客户数据安全性并提供出色的客户体验。
- 预测8：到2023年底，将有80％的大中型企业制定或修改社会责任声明，并使他们的客户重新认知，从而促进社会事业的发展。
- 预测9到2021年，65％的新移动应用程序将专注于为消费者提供人性化的数字体验，使消费者对新数字优先更加认同。
- 预测10：到2024年，隐私将被重新定义为“数据价值”，供应商将提供客户忠诚服务计划，以交换消费者数据，70％的消费者将参与其中。
2020年的疫情给科技、生活的方方面面都带来了巨大影响，各行各业都不同程度地加速了数字化进程，以提高线上经营的能力和对市场变化灵活反应的能力。疫情为金融机构带来挑战的同时，同样也带来了通过加大科技投入、深化数字化转型来实现弯道超车的机会。本报告结合中国金融服务行业的技术热点及金融业务发展状况，给出2021-2025年间最重要的10条预测，并分别阐述外部驱动因素、对IT及业务的影响、对金融机构技术选型的建议等，希望对中国的金融服务行业深化数字化转型起到一定的指导作用。
...- 预测1：到2021年，中国政府将继续加大对网络信息监控能力的投入，致力于解决社会工程、社会欺骗、虚假新闻和其他数字宣传等问题。
- 预测2：到2023年，75%的中国政府机构将开始引入更加完善的用户信息和流程自动化能力，以实现实时处理公民服务。
- 预测3：到2024年，40%的中国政府机构将通过AI赋能的技术来招募、培训和留用关键人员，增强员工未来的工作能力。
- 预测4：到2024年，70%的中国政府机构将投资于集成化、云网监控、统一身份认证管理以及其他工具来推进多云环境中无缝部署服务。
- 预测5：到2022年，35% ...
各行各业、各种形式、各种规模的企业都在进行着积极的转型，因为它们希望在日益数字化的世界中开展业务。当前席卷全球的新冠疫情大流行进一步加速了企业转型的决策——如果说在新冠疫情危机之前，数字化转型对任何组织来说都是一件"好事"，那么现在它已成为一项关乎生死存亡的任务。
未来数字化基础架构是企业数字化转型的基石。IDC认为，未来数字化基础架构将以数据为核心，企业在数字化过程中产生了大量的数据，从数据的采集到处理、存储、管理和应用，数据在企业内部和外部流转的全过程中都需要一个能够全方位支撑的IT基础架构。未来数字化基础架构将是一个面向多云、无处不在、智能自治的基础架构，本次研究将介绍未来数字化基础架构的发展趋势，给出2021年–2026年中国数字化基础架构发展的十大预测，逐一分析其对IT的影响，并提出相关的行动建议，可为企业构建未来IT基础架构提供参考。
"新冠肺炎疫情对全球经济产生了深远的影响，疫情迫使大量中国企业加快数字化转型的进程，并催生了很多新型业务模式，企业需要构建全新的IT基础架构以应对下一个常态下的业务发展。面向多云、无处不在和智能自治是未来数字化基础架构的主要特征。中国的云计算发展上虽然起步较晚，但近年来发展迅速，对于多云、混合云的使用也更加深入。向混合型业务模式的转变将增加企业对灵活的、地理分散的基础架构资源的需求，例如对边缘基础架构的需求。同时，为了更有效地让数据在不同位置顺畅的流动，自动化运维将变得不可或缺，企业需要在基础设施的日常维护中实现自动化，从而释放更多的资源用于其他领域。"——IDC中国企业级研究部研究经理索引表示。
...中国数字化转型的趋势受到三方面的影响，一是全球数字化大趋势和新冠肺炎疫情；二是中国政府相关的政策，特别是"十四五"规划；三是中国市场独有的特征与当前中国企业数字化成熟度情况。从全球趋势看，数字化产品和服务深度驱动经济增长，新冠肺炎疫情加速了企业数字化转型的进程。中国"十四五"规划的三个关键词将影响数字化转型的方向，一是双循环格局：聚焦于国内内需市场、提升产业/供应链完整性、通过内需吸引全球资源；二是高质量发展：产业结构的高质量、区域协调的高质量、产品服务的高质量；三是重科技创新：完善科技创新体制机制、大力发展战略新兴产业、践行科技自立自强战略。中国市场独有特征包括：通过新基建打造数字经济新底座、通过新循环引导经济发展新方向、通过新智慧促进城市发展新格局、通过新科技提供产业升级新动力、通过新平台催生产业网络新玩家、通过新国货促进消费产业新升级。
数字化转型2021年十大预测从疫情影响、数字化投资、组织架构、数字平台、数字文化、商业创新、员工体验等多个角度给出了未来五年的驱动因素、发展趋势、IT影响以及行动建议，支持企业在疫后下一个常态中明确投资方向，加速演进成"未来企业"。
IDC中国副总裁兼首席分析师武连峰表示："千万不要低估新冠肺炎疫情造成的影响，企业应该找出数字化转型差距，更新数字化转型愿景战略和路线图，开发数据采集、整合、处理与货币化能力，重构组织体系及关键绩效指标（KPI），投资数字平台并打造新的生态系统。"
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