IDC Research Types
Analyst
Analyst Profile
Provides complete background information on an IDC analyst. Each profile provides a biography, a notable quotation, a frequently asked question relevant to the particular analyst's focus, and a list of research authored by that analyst.
Team Profile
Lists the analyst members of a topical team. Outlines general areas of coverage and any specialties.
Briefs
Flash
Provides rapid IDC insight and analysis about a significant industry event or conference, merger or acquisition, product announcement, or other fast-breaking news affecting the IT market.
Forecast Update
Provides a short, quick look at an updated forecast and the changed assumptions behind the update. It updates a market forecast published in the same calendar year, identifies changed and key forecast assumptions, and highlights actions for participants to consider in light of the changes.
IDC Insight
Provides coverage and analysis of an industry event, new product or service, or a company announcement or development.
Update
Provides brief overview coverage of what is happening in a market.
Vendor Profiles
Provides a concise, hard-hitting profile of an emerging vendor. A profile will highlight new players and technologies and the potential paradigm shifts or disruptions a vendor represents.
Daily Graphics
Daily Graphic
Illustrates IDC's keen analysis of major market trends in downloadable PowerPoints. Available as a free download the day it appears, an IDC Daily Graphic provides valuable material for speeches and strategic planning.
Event Proceedings
Event Proceeding
Provides published slides, audio, and other materials from IDC and Insights Web conferences, briefings, forums, or other events.
Events
Conference
Delivers dependable, relevant, and high-impact data and insight to help organizations make sound business and technology decisions. eBusiness executives, IT professionals, IT suppliers, and services suppliers benefit from the strategic insight and networking opportunities IDC conferences offer. Generally, all presentation slides are available online, and for most conferences, streaming audio of key discussions is available as well.
Web Conference
Focuses on significant trends and paradigm shifts. Each Web conference will provide attendees with leading-edge market information that will enable them to make smart business decisions. For those unable to attend in person or those wishing to review the content presented, these synchronized multimedia presentations are available online.
IDC DecisionScapes
IDC FutureScape
Serves as a framework for IT/tech professionals' IT strategy and planning for the next one to three years. It lists IDC's top 10 worldwide technology trends for the coming one to three years in a given research area and includes related drivers, projected IT/business strategy impact, and guidance.
IDC MarketScape
Helps IT/tech professionals develop a short list of suitable suppliers when selecting a vendor. Provides an unbiased assessment of tech suppliers in terms of offerings, strategy, capabilities, and other important factors in a given technology area.
IDC MaturityScape
Describes five stages of "maturity" or capability for a particular technology area, helps IT/tech professionals understand where their organizations fit within those stages, and provides guidance on key components for planning successful improvements to a tech initiative.
IDC MaturityScape Benchmark
Helps IT/tech professionals to benchmark their maturity against peers, develop a business case for a tech initiative, and build consensus about where critical IT investments should be made. Presents quantitative research results that show the market distribution for a given tech initiative across the five stages of maturity presented in the related IDC MaturityScape. Shows the results and components of particularly successful initiatives.
IDC PeerScape
Gives IT/tech professionals insight into best practices (and practices to avoid) by providing specific use case examples implemented by peers. Identifies practices that have the most impact on the success of a tech or business initiative, and provides actionable guidance for each practice.
IDC PlanScape
Helps IT/tech professionals to justify and plan a business and/or technology investment or opportunity by exploring why, what, who, and how (these are also the main section headings). Presents key players, critical success factors, risks, and actions to consider for a designated technology and/or business management area.
IDC TechScape
Helps IT/tech professionals with developing IT strategic plans and evaluating emerging technologies in terms of their risk to the business. Shows the adoption curve and risk levels over time for a specific emerging technology. Sorts technologies into three "adoption model" categories (transformational, incremental, opportunistic) to help tech leaders determine the potential impact for their organization.
IDC Links
IDC Link
Provides timely context and insight around important market trends and events in a short opinion piece. IDC Links provide IDC's point of view on:
- Financial announcements
- Product announcements
- Mergers and acquisitions or divestitures
- Events
- Response to news
Insights-only Research
Best Practices
Correlates the use of specific practices and superior performance as indicated by an analysis of the benchmarking database. Highlights any significant differences between industries. Conclusions provide a set of process priorities for improving a business case and advice on how to overcome change management issues.
Business Strategy
Helps buyers to assess their business strategies and/or associated business processes, especially as they relate to the use of technology.
Methods and Practices
Provides a step-by-step description of a method or methods that can be applied. As appropriate, the report may compare the benefits and drawbacks of several methods.
Perspective
Presents an article written by an Insights analyst on a topic of special interest to a target audience. This information has generally already appeared in an industry publication and is repackaged for display on the Insights Web site.
Vendor Assessment
Helps buyers select the right IT supplier. The report helps buyers understand the various providers of a technology by providing analysis on market landscape, vendor profiles, vendor market share, and vendor assessments.
Pivot Tables
Pivot Table
Presents an interactive spreadsheet tool for analyzing trends and activities in a specific market segment. These tables are available only through an annual subscription service.
Predictions
Top 10 Predictions
Provides bold, well-conceived market predictions grounded in solid methodologies, primary research, and analyst experience. Lays out a clear road map to understanding major market opportunities and trends.
Presentations
IDC Presentation
Provides the latest, select CIS forecast data, primary research survey findings, and critical IDC analyst opinion in a succinct, easy-to-digest PowerPoint format.
IDC Survey
Presents a hypothesis about what is happening in the market backed by the results of a demand-side or supply-side survey. The focus is on interpreting and analyzing the survey results and providing a strong point of view along with actionable advice.
IDC Survey Spotlight
Answers a timely question and provides a strong opinion backed by IDC survey data. This is a quick nugget of information that is presented in two concise PowerPoint slides.
Insights Presentation
Provides an easy-to-use format to post on the Web presentations that were previously delivered at public forums (such as conferences and events) or for internal client meetings and client presentations. It may not come as part of a consulting/custom engagement.
Market Analysis Perspective
Delivers a concise current state view of a market and insight into the impact of future trends. Business executives, product managers, and MI/AR professionals can use this information when looking to understand buyers' perspectives and market impacts.
Press Releases
Press Release
Announces significant corporate news, such as key hirings or promotions, performance milestones, event highlights, or speaking engagements.
Product Information
Fact Sheet
Describes a research product. Usually details the major areas of coverage and deliverables, and outlines key questions and competitive market conditions that the research will address. Includes links to all published research for a research product.
Studies
Competitive Analysis
Provides a detailed accounting and review of a vendor's programs, processes, products, service, satisfaction, and/or strategy in a target market. This knowledge helps clients reduce their risk of losing market share or enhance their position over the competition.
Customer Needs and Strategies
Focuses on the important decisions that business and IT professionals make every day.
Industry Developments and Models
Provides a detailed assessment of a specific target market's expansion pattern. This analysis helps clients develop and deploy the right mix of value-add products, programs, or services to support their sales and/or partnering efforts.
Market Analysis
Provides an in-depth examination of the dynamics and future of a single market or a group of related markets. The Market Analysis is where we will typically present our forecasts and assumptions, using a key forecast assumptions table.
Market Forecast
Provides the future of a single market or a group of related markets. It presents a new or updated market forecast, including key drivers and assumptions used in the forecast.
Market Share
Provides data on market size, regional allocations, and platform splits as well as a summary of vendor shares for the most recently completed period (year, quarter).
Special Study
Provides a onetime study produced by a research group that is not published as a deliverable under a subscription service.
Survey
Provides a study and interpretation of the results of a demand- or supply-side survey.
Taxonomy
Highlights and emphasizes how IDC tracks the market while also making it easier for customers to find and identify IDC Taxonomy documents.
Technology Assessment
Provides an analysis of the intricacies of an emerging or established technology or the technologies contained within a specific product.
Vendor Needs and Strategies
Provides an in-depth analysis of a company, a small group of companies, a division of a company focused on a particular market, or a best practice that the company exemplifies.
本报告总结当前可穿戴设备在医疗健康领域应用的最新进展状况，包括应用的业务模式探索、应用技术环境发展情况、各模式发展的有利条件和需要克服的挑战等，并展望了未来三到五年的发展前景，为医疗机构管理者、医护工作人员、政府卫生管理者、生命科学研发机构等组织在利用可穿戴设备开展疾病诊断与治疗、民众健康维护、临床试验等方面的工作提供参考借鉴，也为提供可穿戴设备及其解决方案的厂商发展该项业务提供参考。
“数字化医疗器械的作用和价值逐步获得认可，个人健康管理观念日趋成熟和稳定，其运营模式则借助互联网医疗业务模式正在形成，未来将在疾病诊断与治疗、社区健康管理、个人健康管理领域以及生命科学研究领域发挥重要作用；同时医疗健康与生命科学在云计算、大数据领域的技术成熟，数据集成条件逐步具备。预计未来三年中，模式由探索转为成熟，可穿戴设备数据通过与电子病历和健康档案集成，成为医疗健康大数据的组成部分，获得广泛认可；预计未来五年中，将会更大范围扩展。”——IDC中国行业研究与咨询服务部高级研究经理肖宏亮表示。
...在今天的中国市场中，“数据中台”、“AI中台”概念已深入人心，也有很多行业用户对此概念存疑。IDC认为，无论是“数据中台”还是“现代数据平台”，亦或是“数据使能”、“数字化平台”等概念，核心都是帮助企业提升数字化/数据化水平，促进数据智能化应用的落地。升级之处在于，“数字化平台”强调微服务的架构来提高数据复用能力，强调降低技术门槛来促成数据自助式服务。
IDC中国助理研究总监卢言霞表示：“今天的数字化建设已经向着数据智能更进一步，但绝大部分企业仍处在市场营销智能化或客户关系管理智能化等单个环节的数据智能阶段，离规模化数据智能还有很大距离。综合过去十年中先行者的经验与教训，要推进数智化，需要行业用户在引入外部最佳数据平台的同时，从流程、人才、战略角度入手练好内功，建立强效机制促进业务部门与数字化部门的协同，不断提升数据服务能力、达成规模化智能。
...一直以来，线下物理网点始终是银行获客的主要渠道，银行对客户全生命周期的服务和管理基本围绕着网点业务进行展开，网点的数量一定程度上决定了该银行在客户竞争中的能力强弱。互联网时代的到来催生了网络银行的兴起，但在银行渠道中，网银扮演着网点的补充角色，并未衍生出独立的展业模式。进入移动互联与数字化时代，移动化、线上化渠道逐渐成为银行获客的主要来源，网点的功能性及重要性逐渐弱化。随着金融科技的快速发展，创新型的金融产品与业务模式不断涌现，金融服务呈现场景化、碎片化、敏捷化的特征，银行基于物理网点的传统获客与活客模式已经被打破，网点的离柜率大幅提高，营收贡献度日益缩减，如何进行网点布局优化及内部转型重构成为银行面临的新挑战。
“在数字化转型大势所趋的背景下，银行需要重新思考客户的实际需求及自身的竞争优势，利用人工智能、大数据等新兴技术实现获客与服务模式的再造和升级。在这一过程中，银行渠道将呈现线上线下角色分明、智能赋能、体验一致等特征。新冠疫情的影响下，远程银行概念迅速普及，受政策要求需线下面签的业务也在逐步探索放开限制。未来，银行网点的数量将进一步缩减，但并不会消失，网点将更倾向于转型成为服务营销角色，发挥物理空间的信任感、场景化特色，通过引入、融合智能化技术，主动与客户建立长期交互关系，实现网点智慧转型的二次迭代。”——IDC中国金融行业研究部高级分析师任辰羽表示。
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