IDC's consumer knowledge

is far reaching with comprehensive research services that cover all major geographies, device platforms and technologies, and service or subscription offerings. Through interviews and surveys in distinct areas such as gaming, audio, video, home networking, automotive, and broadband, IDC provides insights on buyer requirements, as well as applications and services, technology awareness, branding, usage patterns, and buying intentions. For more than a decade, consumer market leaders have turned to IDC for advice on how to grow their business, increase revenues, launch new products, and win more market share.