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Asia/Pacific Quarterly Mobile Phone Tracker

Available Product Resources Factsheet

The Asia/Pacific Quarterly Mobile Phone Tracker® fills the demand for detailed and timely information on the total mobile phone and smartphone markets for handset vendors, software developers, service providers, component suppliers, and investors. It provides insightful analysis through quarterly market share data by country. The Asia/Pacific mobile phone market continues to be highly complex due to differences in regional wireless infrastructures, types of customers, and government regulations across countries. IDC's Asia/Pacific Quarterly Mobile Phone Tracker® is built on the foundation of IDC's network of country-level mobile phone tracking services, and its bottom-up methodology delivers an accurate view of the mobile phone market from those closest to it. This IDC tracker product delivers a quarterly web database that details the performance of the market's individual players, helps companies understand new developments from a regional perspective while building a deeper appreciation of the unique mobile phone challenges in each country, and answers important product planning and product positioning questions.

Technology Coverage


Measurement for this tracker is in unit shipments, value, and ASP (U.S. dollar and local currency). This tracker provides total market size and vendor share for the following technology areas.

Core coverage:

  • By product category (feature phone, smartphone)
  • Vendors: 150+
  • Price bands: $25 bands/smartphone class
  • Screen-size band: 0.5in. bands
  • By air interface/secondary air interface (4G only)/generation: 2G, 2.5G, 3G, 4G/CDMA EV-DO, GSM, GPRS/EDGE, WCDMA/HSPA, FD-LTE, and TD-LTE
  • By operating system and versions: Android, Windows, Phone, iOS, Tizen, and others operating system variant (Android): Android One, Skinned Android, and Stock Android
  • Technical attributes: Bluetooth, dual SIM, display, embedded memory band, form factor, GPS, input method, megapixels band, NFC, RAM, processor information, screen resolution, and so forth
  • Channel split: Direct, etailer, retail, telco, and others
  • Segment group split: Commercial and consumer
  • Segment split: Education, government, very large business (1,000+), large business (500–999), medium-sized business (100–499), small business (10–99), and small office (1–9)

Optional content add-ons:

  • Model name

Geographic Scope


  • Asia/Pacific excluding Japan (16 countries) (Australia, Bangladesh, Hong Kong, India, Indonesia, Korea, Malaysia, Myanmar, New Zealand, the Philippines, PRC, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam, and the rest of Asia/Pacific)

Data Deliverables


  • This tracker is delivered on a quarterly basis via a web-based interface for online querying and downloads. For a complete delivery schedule, please contact an IDC sales representative. Deliverables for this tracker are:
  • Forecast database
  • Qualitative historical reports

Forecast Coverage


Forecasts for this tracker are updated quarterly and include historical data, up to two years of quarterly forecasts, and an additional three years of annual market projections. Forecasts are available at the worldwide, regional, and country levels. Examples of the forecasts included:

Core forecast coverage:

  • Product category/air interface/generation
  • Operating system (OS)
  • Screen-size band (smartphone only)
  • Segment group split (smartphone only)
  • Channel group/channel (smartphone only)

Optional forecast add-ons:

  • Price band forecast (units, $50 bands)
  • Installed base by product category and OS (units, semiannual)