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Worldwide Quarterly Digital Signage Tracker

Available Product Resources Factsheet

IDC's Worldwide Quarterly Digital Signage Tracker® is an essential business analysis and planning tool for digital signage display vendors seeking to improve their positions in this increasingly competitive market segment and to address the growth opportunities offered by IDC's extensive coverage of 8 regions and 38 local markets. This service provides a unique and comprehensive analysis of digital signage display shipments by vendor, product, and screen size in many regional/local key markets, and most importantly, a five- to eight-quarter forecast by display size and product for each country included in the service, all of which is provided through best-in-class online delivery tools.

Technology Coverage


This tracker provides total market size and vendor share for the following technology areas and segmentations, starting from 1Q13.

Core Coverage:

  • Vendor
  • Product group: Signage
  • Product: CCFL, LED, and other
  • Product detail: TV monitor and tuneless
  • Screen size and screen ratio
  • Aspect ratio: 1:1, 4:3, 5:4, 16:9, 16:10, 21:9, and others
  • Screen resolution
  • Resolution name
  • Brightness
  • Interface: Touchscreen and regular
  • Measurements: Units, ASP, and shipment value

Optional Content Add-Ons:

  • Semiannual vertical markets add-on
  • Semiannual application add-on

Geographic Scope


  • Asia/Pacific (excluding Japan) (5): Australia, India, Korea, New Zealand, PRC, and the rest of Asia/Pacific
  • Canada
  • Central and Eastern Europe (3): Czech Republic, Poland, Russia, and the rest of CEE
  • Japan
  • Latin America (2): Brazil, Mexico, and the rest of Latin America
  • Middle East and Africa (6): Iran, Qatar, Saudi Arabia, South Africa, Turkey, United Arab Emirates, the rest of Africa, and the rest of the Middle East
  • United States
  • Western Europe (13): Austria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland, the United Kingdom, and the rest of Western Europe

Data Deliverables


This tracker is delivered on a quarterly basis via a web-based interface for online querying and downloads. Deliverables for this tracker are listed below. For a complete delivery schedule, please contact an IDC sales representative.

  • Quarterly preliminary data
  • Quarterly historical data
  • Quarterly forecast data
  • Semiannual regional trends on verticals/applications

Forecast Coverage


Forecasts for this tracker are updated quarterly and include two years of quarterly forecasts and an additional three years of annual market projections. Forecasts are available at the worldwide, regional, and country levels. Examples of the forecasts included in this tracker are as follows:

Core Forecast Coverage:

  • Region (same regions as outlined in Geographic Scope)
  • Country (same countries as outlined in Geographic Scope)
  • Product group: Signage
  • Product detail: TV monitor and tuneless
  • Screen size
  • Measurements: Units, ASP, and shipment value