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IDC Trackers

Brazil Services: Compete

IDC's Brazil Services: Compete is a series of interactive advisory sessions guided by local market experts, based on all existing standard research related to the Brazilian services market, and through previous feedback sessions, customized to the customer's needs. It provides an integrated view of this market, sharing all the knowledge that the local analysts gather from their constant meetings with services vendors, as well as from a variety of demand-side IDC studies, designed to collect CIO priorities and spending intentions.

Markets and Subjects Analyzed

  • Strategic marketing planning process: Monitors market trends and results of marketing initiatives; get a forward-looking analysis of trends and opportunities
  • Customized content through interactive themes

Core Research

  • Services Market

In addition to the insight provided in this service, IDC may conduct research on specific topics or emerging market segments via research offerings that require additional IDC funding and client investment.

Key Questions Answered

Basic content includes direction and recommendations on:

  1. What is the macroenvironment?
  2. What is the market opportunity?
  3. Who are the competitors?
  4. What are the product/services?
  5. What are the distribution channels?
  6. What are buyer needs?

Companies Analyzed

This service reviews strategies, market positioning, and future direction of several providers in the services market, including:

Accenture, Hewlett Packard Enterprise, IBM, and Indra.