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Latin America Quarterly Personal Computing Device Tracker

Available Product Resources Factsheet

IDC's Latin America Quarterly Personal Computing Device Tracker® fills the growing demand for detailed, timely, and accurate information on the Latin American personal computing devices market. This includes data and insight into trends around desktops, notebooks, detachable tablets, slate tablets, and workstations. The program provides insightful analysis, quarterly market share data, and a five-year forecast by country. The core of the product is a comprehensive electronic database detailing changes and trends in the highly competitive personal computing device market. IDC's Latin America Quarterly Personal Computing Device Tracker® is built on the foundation of IDC's network of country-level quarterly tracking services, and its bottom-up methodology delivers an accurate view of the personal computing device market from those closest to it.

Technology Coverage


This tracker provides total market size and vendor share for the following technology areas. Measurement for this tracker is in shipments and revenue.

Core Coverage:

  • Product category: Desktop, notebook, detachable tablet, slate tablet, workstation
  • Product: All-in-one DT, traditional DT, traditional NB, ultraslim NB, convertible NB, mini NB, detachable tablet, slate tablet, personal WS, datacenter WS
  • Product detail: All-in-one DT, tower DT, small DT, ultra-small DT, traditional NB, ultraslim NB, convertible NB, mini NB, detachable tablet, slate tablet, desktop WS, mobile WS, datacenter WS
  • Vendor group/vendor/vendor brand
  • Product brand/model name
  • Operating system
  • Screen size band
  • Connectivity
  • Touch
  • Processor vendor and brand
  • Segment: Consumer, education, government, very large business (1,000+), large business (500–999), medium-sized business (100–499), small business (10–99), and small office (1–9)
  • Channel: Direct — inbound/outbound, direct — internet, direct — store, indirect — dealer/VAR/SI, indirect — etailer, indirect — retail, indirect — telco
  • Additional tech splits (detachable tablet and slate tablet only): Screen resolution, integrated cellular, generation, air interface, air interface detail, secondary air interface, RAM (GB)
  • Optional content add-ons: Segment by channel, OS version/OS paid/nonpaid

Geographic Scope


  • Argentina
  • Brazil
  • Chile
  • Colombia
  • Mexico
  • Peru
  • Venezuela
  • El Salvador
  • Guatemala
  • Panama
  • Costa Rica
  • Dominican Republic
  • Puerto Rico
  • Rest of Central America
  • Rest of Latin America

Forecast Coverage


Forecasts for this tracker are updated quarterly and include historical data as well as a five-year forecast market projection. Forecasts are available at the regional and country levels. Measurements for this tracker are in units, value, and ASP (end-user pricing). Details of the forecasts included in this tracker are as follows:

Core Forecast Coverage

  • Product category: Desktop, notebook, detachable tablet, slate tablet, workstation
  • Product: All-in-one DT, traditional DT, traditional NB, ultraslim NB, convertible NB, mini NB, detachable tablet, slate tablet, personal WS, datacenter WS
  • Additional tech splits (detachable tablet and slate tablet only): Operating system, screen size band, connectivity
  • Segment: Consumer, education, government, very large business (1,000+), large business (500–999), medium-sized business (100–499), small business (10–99), and small office (1–9)
  • Channel: Direct — inbound/outbound, direct — internet, direct — store, indirect — dealer/VAR/SI, indirect — etailer, indirect — retail, indirect — telco
  • Optional forecast add-ons: Price band, installed base, segment by channel

Data Deliverables


This tracker is delivered on a quarterly basis via a web-based interface for online querying and downloads. Deliverables for this tracker are listed below. For a complete delivery schedule, please contact an IDC sales representative.

  • Historical data
  • Forecast data