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Worldwide Quarterly Smart Home Device Tracker

Available Product Resources Factsheet

IDC's Worldwide Quarterly Smart Home Device Tracker® is designed to help clients understand the rapidly growing smart home device market. This includes products such as Amazon Echo, Google Home, Philips Hue bulbs, connected thermostats, and connected doorbells. This research product aims to capture and analyze the trends that are evolving in the smart home device market. The program provides insightful analysis, quarterly market share data, and a five-year forecast that can be broken down by key geographies. The core of the product is a comprehensive electronic database detailing changes and trends in the quickly growing smart home device market. IDC's Worldwide Quarterly Smart Home Device Tracker is built on the foundation of IDC's network of country-level quarterly tracking services, and its bottom-up methodology delivers an accurate view of the smart home market from those closest to it.

Technology Coverage


This tracker provides total market size and vendor share information for the following technology areas. Measurement for this tracker is in shipments, average selling price (ASP), and value.

Core Historical Coverage

  • Product category:
  • Smart speaker
  • Video entertainment
  • Product:
  • Smart speaker
  • Video entertainment — set-top box/streaming stick, TV, others
  • Company/vendor/brand
  • Intelligent assistant platform: Cortana, Siri, Alexa, Google Assistant, Bixby
  • Operating system
  • Connectivity: (Bluetooth, cellular, WiFi)
  • Other attributes: Camera, microphone, screen, speaker, home automation protocol
  • Channels: Direct — inbound/outbound, direct — internet, direct — store, indirect — dealer/VAR/SI, indirect — etailer, indirect — retail, indirect — telco

Additional Historical Coverage (Market Sizing and Forecasting)

  • Product category:
  • Lighting
  • Home monitoring/safety
  • Thermostat
  • Other

Geographic Scope


  • Asia/Pacific (excluding Japan and China)
  • Canada
  • Central and Eastern Europe
  • Japan
  • Latin America
  • Middle East and Africa
  • PRC
  • United States
  • Western Europe (16 countries available)

Data Deliverables


This tracker is delivered on a quarterly basis via a web-based interface for online querying and downloads. Deliverables for this tracker are listed below. For a complete delivery schedule, please contact an IDC sales representative.

  • Historical data
  • Forecast data

Forecast Coverage


Forecasts for this tracker are updated quarterly and include two years of historical data, two years of quarterly forecasts, and an additional three years of annual market projections. Forecasts are available at the worldwide, regional, and country levels and include:

Core Forecast Coverage

  • Product category: Smart speaker, video entertainment
  • Intelligent assistant platform: Cortana, Siri, Alexa, Google Assistant, Bixby, etc.
  • Operating system
  • Channels: Direct — inbound/outbound, direct — internet, direct — store, indirect — dealer/VAR/SI, indirect — etailer, indirect — retail, indirect — telco

Additional Forecast Coverage (Market Sizing and Forecasting)

  • Product category:
  • Lighting
  • Home monitoring/safety
  • Thermostat
  • Other