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Latin America Quarterly Smart Home Device Tracker

Available Product Resources Factsheet

IDC's Latin America Quarterly Smart Home Device Tracker® is designed to help clients understand the rapidly growing smart home device market. This includes products such as Amazon Echo, Google Home, Philips Hue bulbs, connected thermostats, and connected doorbells. This research product aims to capture and analyze the trends that are evolving in the smart home device market. The program provides insightful analysis, quarterly market share data, and a five-year forecast that can be broken down by key geographies. The core of the product is a comprehensive electronic database detailing changes and trends in the quickly growing smart home device market. IDC's Latin America Quarterly Smart Home Device Tracker is built on the foundation of IDC's network of country-level quarterly tracking services, and its bottom-up methodology delivers an accurate view of the smart home device market from those closest to it.

Technology Coverage


This tracker provides total market size and vendor share for the following technology areas. Measurement for this tracker is in shipments, average selling price (ASP), and value.

Core Coverage

  • Product category:
  • Smart speaker
  • Video entertainment
  • Product:
  • Smart speaker
  • Video entertainment: Set-top box/streaming stick, TV, and others
  • Company/vendor/brand
  • Intelligent assistant platform: Cortana, Siri, Alexa, Google Assistant, and Bixby
  • Operating system
  • Connectivity: Bluetooth, cellular, and WiFi
  • Other attributes: Camera, microphone, screen, speaker, and home automation protocol
  • Channels: Direct — inbound/outbound, direct — internet, direct — store, indirect — dealer/VAR/SI, indirect — etailer, indirect — retail, indirect — telco

Additional Historical Coverage (Market Sizing and Forecasting)

  • Product category:
  • Lighting
  • Home monitoring/safety
  • Thermostat
  • Other
  • Appliance

Geographic Scope


  • Latin America

Data Deliverables


This tracker is delivered on a quarterly basis with online delivery portal and our web-based query tool. For a complete delivery schedule, please contact an IDC sales representative. Deliverables for this tracker include:

  • Historical data
  • Forecast data

Forecast Coverage


Forecasts for this tracker are updated quarterly and include two years of historical data, two years of quarterly forecasts, and an additional three years of annual market projections. Forecasts are available at the worldwide, regional, and country levels, and include:

Core Forecast Coverage

  • Product category: Smart speaker and video entertainment
  • Intelligent assistant platform: Cortana, Siri, Alexa, Google Assistant, and Bixby
  • Operating system
  • Channels: Direct — inbound/outbound, direct — internet, direct —store, indirect — dealer/VAR/SI, indirect — etailer, indirect — retail, indirect — telco

Additional Forecast Coverage (Market Sizing and Forecasting):

  • Product category:
  • Lighting
  • Home monitoring/safety
  • Thermostat
  • Other
  • Appliance