IDC Tracker® + Data Products

Select Product Group Product

Worldwide Quarterly Mobile Phone Tracker

Available Product Resources Factsheet

IDC's Worldwide Quarterly Mobile Phone Tracker® fills the demand for detailed and timely information on the total mobile phone and smartphone markets for handset vendors, software developers, service providers, component suppliers, and investors. It provides insightful analysis through quarterly market share data by region. IDC's Worldwide Quarterly Mobile Phone Tracker® is built on the foundation of IDC's network of country-level mobile phone tracking services, and its bottom-up methodology delivers an accurate view of the mobile phone market from those closest to it. This IDC tracker product delivers a quarterly web database that details the performance of the market's individual players and answers important product-planning and product-positioning questions.

Technology Coverage


This tracker provides total market size and vendor share for the following technology areas. Measurement is in unit shipments, value, and ASP.

Core Coverage

  • Product category: Feature phone, smartphone
  • Vendors: 150+
  • Price bands: $25 bands/smartphone class
  • Screen size band: 0.5 in. bands
  • Air interface/generation: 2G, 2.5G, 3G, 4G/CDMA EV-DO, GSM, GPRS, EDGE, HSPA, FD-LTE, TD-LTE
  • Operating systems and versions: Android, Windows phone, Symbian, iOS, BlackBerry OS, Firefox OS, Sailfish OS, Tizen
  • Operating system variant (Android): Android One, skinned Android, stock Android
  • Technical attributes: Bluetooth, dual SIM, display, embedded memory band, form factor, GPS, input method, megapixels band, NFC, RAM, processor information, screen resolution
  • Channel: Direct, eTailer, retail, telco, online, others
  • Segments: Consumer, education, government, very large business (1,000+), large business (500–999), medium business (100–499), small business (10–99), small office (1–9)

Optional Content Add-Ons

  • Model name
  • Final tier channel add-on

Geographic Scope


  • Asia/Pacific excluding Japan (16): Australia, Bangladesh, Hong Kong, India, Indonesia, Korea, Malaysia, Myanmar, New Zealand, Philippines, PRC, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam, and rest of Asia/Pacific.
  • Canada
  • Central and Eastern Europe (15): Bulgaria, Croatia, Czech Republic, Estonia, Hungary, Kazakhstan, Latvia, Lithuania, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine, and rest of CEE
  • Japan
  • Latin America (17): Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Mexico, Panama, Paraguay, Peru, Puerto Rico, Uruguay, Venezuela, rest of Central America, and rest of Latin America
  • Middle East and Africa (24): Algeria, Bahrain, Botswana, Egypt, Ethiopia, Ghana, Israel, Jordan, Kenya, Kuwait, Lebanon, Morocco, Namibia, Nigeria, Oman, Pakistan, Qatar, Saudi Arabia, South Africa, Tanzania, Tunisia, Turkey, Uganda, United Arab Emirates, rest of Africa, and rest of Middle East.
  • United States
  • Western Europe (16): Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and United Kingdom

Data Deliverables


This Tracker is delivered on a quarterly basis via a web-based interface for online querying and downloads. For a complete delivery schedule, please contact an IDC sales representative. Deliverables for this tracker are:

  • Preliminary top 10 vendors by region and PRC, product category, and OS
  • Historical database
  • Forecast database
  • Qualitative historical reports on each region

Forecast Coverage


Forecasts for this tracker are updated quarterly and include historical data, up to two years of quarterly forecasts, and an additional three years of annual market projections. Forecasts are available at the worldwide, regional, and country levels. Examples of the forecasts included:

Core Forecast Coverage

  • Product category
  • Air interface/generation
  • Operating system
  • Screen size band (smartphone only)
  • Segment group (smartphone only)
  • Channel group/channel (smartphone only)

Optional Forecast Add-Ons

  • Price band forecast (units, $50 bands)
  • Installed base by product category and OS (units, semiannual)