Analyst Location
United States
Coverage
Regions
Greg Ireland
-
This IDC Market Perspective looks at the characteristics of Gen Z consumers with a specific focus on brand sentiment and behaviors around their engagement with technology."Despite being early adopters, Gen Z consumers are often critical of ...
-
This IDC Market Perspective looks at consumer brand sentiment in the United States. It ranks the key attributes of consumer brands that influence sentiment, highlights how U.S. consumers view leading technology brands, and assesses the impa...
-
This IDC Survey examines selected results from IDC's Money and Shopping Survey fielded in 2Q23. The results and analysis focus on consumer engagement with online shopping. Areas of focus in this presentation include the share of time alloca...
-
Assessing Consumer Technology Adoption Gaps
-
Future Consumer Trends and the Companies Driving Them
-
The Long-Term Implications of Technology's Democratization of Lifelong Learning
More results for Planned Research