Analyst Location
United States
Coverage
Regions
Greg Ireland
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This IDC Market Perspective looks at the ways in which technology adoption gaps exist across age, income, education level, and other factors. Telehealth and online learning are specifically addressed."The rise of transformative technologies...
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This IDC Market Perspective looks at the characteristics of Gen Z consumers with a specific focus on brand sentiment and behaviors around their engagement with technology."Despite being early adopters, Gen Z consumers are often critical of ...
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This IDC Market Perspective looks at consumer brand sentiment in the United States. It ranks the key attributes of consumer brands that influence sentiment, highlights how U.S. consumers view leading technology brands, and assesses the impa...
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AI and the Future Consumer
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Future Consumer Trends and the Companies Driving Them
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Millennials and Gen Z Consumers as Corporate IT Buyers
More results for Planned Research