Gerry Murray
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At the National Retailers Association (NRF) show that was held in NYC January 12-14, 2024, Microsoft announced upcoming capabilities of generative AI (GenAI) for marketers, and demonstrated AI-first campaign creation and execution based on ...
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This IDC Tech Buyer Presentation provides a generative AI (GenAI) use case taxonomy for the marketing function. Many organizations are testing and exploring the impact of GenAI on the art and science of practicing marketing. IDC has develop...
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This IDC Perspective discusses the potential of generative AI (GenAI) in increasing marketing productivity by over 40% in the next five years. It explores the various tasks that could be delegated to GenAI, and the potential productivity ga...
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This IDC Survey presents data from IDC's January 2024 Future Enterprise Resiliency and Spending Survey, Wave 1 (n = 881). It shows that overall, 74% of companies worldwide are in the process of deploying AI platforms but only about two-thir...
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CoPilots, AI-Concierges, and Super Agents: The Coming of Autonomous Marketing for Autonomous Markets in the Intelligent Economy
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FERS Survey (FoCX) - 1Q24
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GenAI Use Cases for Marketing
More results for Planned Research