target audience: TECH BUYER  Publication date: Sep 2019 - Document type: IDC Perspective - Doc  Document number: # US44662419

Social Media, Communities, and Collaboration: The Rise of the Social Enterprise

By:  Wayne Kurtzman Loading

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Abstract


This IDC Perspective discusses the role of social media, communities, and collaboration in the rise of the social enterprise and provides recommendations for enterprises seeking to become a social enterprise. Social media, communities, and collaboration are conversations with a purpose and are forever tied to the evolving future of work. This marks the beginning of the social enterprise — perhaps more correctly, the conversational enterprise.

"A connected world is driving evolving forms of conversations. Within this 'conversation convergence' of social and collaborative platforms exists a great opportunity for each business and its employees, partners, and customers to achieve greater results through partnerships," according to Wayne Kurtzman, research director, IDC's Social and Collaboration practice.



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