target audience: TECH BUYER Publication date: Jun 2020 - Document type: IDC PeerScape - Doc Document number: # US46481720
IDC PeerScape: Practices for Translating Digital Innovation into Competitive Business Outcomes
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Abstract
This IDC study examines the innovation programs of two organizations that are delivering competitive business results and outcomes. It examines the giant innovation culture at Merck and the extreme customer focus at Georgia-Pacific (GP) and explores best practices around three key themes of innovation success:
- Finding and defining the "right" problem to solve
- Putting great minds together that don't think alike
- Institutionalizing the anti-institutional characteristics of innovation
"Each of these different organizations, with its own unique innovation cultures, has learned how to harness the power of digital innovation, and it is paying off," says Robert Multhaup, adjunct analyst, IDC's IT Executive Programs (IEP).