target audience: TECH BUYER Publication date: Dec 2020 - Document type: IDC Perspective - Doc Document number: # US47015320
Moving from Traditional Development to Digital Product Development to Support and Optimize Business Outcomes
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Abstract
This IDC Perspective focuses on the enterprise shift to digital product development. It is designed to help IT and line-of-business executives understand the additional considerations that digitally enabling products and services entail. It also defines digital products and identifies differences between traditional product development and digital product development, along with digital services and experiences.
"Achieving success with digital enablement of products requires a ground up rethinking of how products are created to derive synergies and new revenue streams from adding digital capabilities to physical products," says Marc Strohlein, adjunct research advisor with IDC's Research Network.