target audience: TECH BUYER  Publication date: Dec 2020 - Document type: IDC PeerScape - Doc  Document number: # US47031920

IDC PeerScape: Practices to Optimize IT Business Contribution with IT Product Management

By:  Suya Xiong

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Abstract


This IDC PeerScape focuses on three CIOs who have responded to the demands of digital transformation by building a product-driven IT organization. In all three companies, a good alignment with business has been achieved where IT is positioned to roll out and leverage new competitive digital products and services with ever-increasing speed, quality, and scalability. Their evolution to an adaptable, customer-centric IT organization demonstrates four key best practices:

  • Create a cultural transformation to focus on customer experience.
  • Align IT initiatives with organizational goals and strategy.
  • Focus on meaningful metrics to constantly measure performance.
  • Build the IT team's business acumen.

"Traditional product management roles have been neglected in many IT organizations, but in the post-pandemic world, they are essential as IT manages vital digital transformation initiatives. IT leaders need to demonstrate leadership and center on customers," says Suya Xiong, research manager, IDC's IT Executive Program. "This mindset will foster a product-driven culture, build empathy, and maximize investments throughout the enterprise."



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