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The IT channel has undergone a huge transformation in the last decade. The emergence of the “as-a-service” model has had a profound impact on how the industry is structured. Many partners have found that transforming from a reseller of hardware and packaged software to that of a specialist provider of cloud solutions and associated services is one that is not without its challenges. The move has been felt in every corner of the channel, from partners, distributors, vendors and beyond. This theme of channel transformation is set to continue as digital transformation becomes more pervasive, and customers start looking for new capabilities from their IT solution providers.
Although IT-vendors, for the most part, appreciate and value the channel’s role in their go-to-market, many find it difficult to identify and prioritize the partners to nurture for future sustainability. Traditional partners may be large, established, and generators of high revenue now – but are they willing (or able), to make the move to the as-a-service world?
New and emerging partners tick the boxes in terms of business models and transformational outlook, but do they have the breadth and experience to reach the right kind of customers to sustain a vendor’s indirect business? This is one major challenge vendors face against the backdrop of this major shift, and one which is top of mind for vendor channel executives.
Join IDC’s leading Channel & Alliances research team to explore how the channel is evolving into more of a hyper-connected ecosystem, how partner business models are effected and to connect with a new breed of partners.
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