IDC Future of Work

Future of Work Redefined

DIGITAL FORUM | Denmark | October 27, 2020


Technology is changing work as we know it — and there has already been a clear shift. This was evident at IDC's Future of Work conference in 2019, and we are very much looking forward to continuing the discussion with our Future of Work conferences in October 2020.
More than four out of five European organizations have digital transformation as a key strategic imperative. While the attention has initially often been on how digital technologies can support the experience of and interaction with the customer, many have realized that they need to bring the internal workforce with them for success. 
Workplace transformation cannot be ignored, and we are moving further than just discussing employee productivity and remote working. The future of work takes collaboration to a completely new level where people work virtually with multisourced online communities, work across ecosystems, and work with AI, augmented humans, and machines on a daily basis. 
This work transformation will impact how we think about business and organizations. It will impact the resources and technologies we need to succeed, and we need to change the mindset and culture around working. At IDC we see major investments ahead as questions arise around how we manage HR, IT, finance, security, intellectual property, and the like. 
For these reasons, IDC's Future of Work conference will address an important discussion around how organizations prepare themselves for the future and how digital technologies can be brought into the workplace environment to empower an efficient workforce — whoever they are.


General Information


October 27, 2020


10:00 - 12:30


Key Topics



Organizational change 


Agile working in a fast-paced world


The modern services helpdesk


Securing the borderless enterprise  


Measuring employee experience


Matching talent with business value: reskilling and upskilling


Digitalizing processes for the workspace of the future


RPA / IPA: beyond FTE


Time Event & Speakers

Attendee Login


Welcome by IDC

Charlotte Thygesen Poulsen

Vice President, Events and GMS, IDC Benelux,, IDC Nordic

IDC Keynote: Future of Work Redefined

Angela Salmeron

Associate Research Director, Future of Work, IDC

Future Ready Workforce - Unify your distributed workforce with VMware.

Lars-Bo Klausen

Country Manager Denmark, VMware

The way we work is changing and companies are adapting. Fast. Leading companies will become ‘Anywhere Organizations’, enabling seamless workspaces where location is no longer a factor - capitalizing on the global transition. Technology, not location, is the glue holding the distributed organization together. VMware enables ‘Anywhere Organizations’ to embrace a sustainable work from home strategy by providing a secure, scalable, and unified digital infrastructure for today’s distributed workforce.


Fremtidens Hotel- og Restaurationsbranche

Mai Kappenberger

International Hotellier

RPA in Pharma – use case deep dive

Christian Lolk Thomsen

Process Automation Engineer, Leo Pharma

A deep dive into a specific use case in Research and Development. How to ensure compliance, quality and speed when developing and implementing a bot.


Roundtable discussions (Parallel Sessions)

Roundtable 1

11:20 - 11:35

Remote Working is No Longer a Perk - Work is an activity not a place. How do we transform our current practices for management, security and company culture?

Mohsen Ali Azhar

Digital Workspace Specialist, VMware

Martin Sundblad

Research Manager, IDC

Roundtable 2

11:20 - 11:35

Carbon Black security technology is now part of your technology stack and what this means for you

Michael Pham

Enterprise Security Executive, VMware

Jan Horsager

Research Director, IDC

Final Remarks

Charlotte Thygesen Poulsen

Vice President, Events and GMS, IDC Benelux,, IDC Nordic

Networking and meetings


Thank you for today

IDC European Digital Forums Platform

The IDC European Digital Industry Forums will be run on an all-in-one live online events platform where attendees can learn, interact, and connect with people from anywhere in the world.



We will welcome you at our Digital Reception area where we will showcase the event schedule and our partners. We will guide you for a great time & a lot of exiting digital touch points.



You will get inspired by the professional stories shared by industry pioneers and IDC analysts. Our keynotes experts will answer questions, propose provoking online polls, take part in the chat and comment on what is happening. Everything is done live.



Learn about proven best practices through real-life case studies in moderated digital breakout sessions. This intimate experience is an opportunity to gain a clearer understanding of current organizations challenges.



Meet with peers to discuss common challenges and share concrete experiences thanks to our Networking feature using your webcam for up to 3 minutes.



Visit interactive booths leveraging digital content allowing you to explore key trends or discover more about innovative products.

Why Attend


Get a head start on the market with insights from our leading analysts


Get inspired by visionary speakers with locally based cases


Maximize your time with insights and solutions to grow your business thanks to 1-2-1 match-made agreements with leading suppliers


Be surprised by unique network opportunities with other IT leaders


Platinum Partner


To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Charlotte Thygesen Poulsen via email, at

Contact Us

Charlotte Thygesen Poulsen

Vice President, Events and GMS, IDC Benelux,, IDC Nordic

+45 24446502

Peter Borgqvist

Account Manager, IDC Nordic

About IDC

56 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit