IDC Partnering 2020 - Copenhagen

Leading the Partnering Ecosystem Transformation

Copenhagen, April 23, 2020
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The IT channel has undergone a huge transformation in the last decade. The emergence of the “as-a-service” model has had a profound impact on how the industry is structured. Many partners have found that transforming from a reseller of hardware and packaged software to that of a specialist provider of cloud solutions and associated services is one that is not without its challenges. The move has been felt in every corner of the channel, from partners, distributors, vendors and beyond.  This theme of channel transformation is set to continue as digital transformation becomes more pervasive, and customers start looking for new capabilities from their IT solution providers.

Although IT-vendors, for the most part, appreciate and value the channel’s role in their go-to-market, many find it difficult to identify and prioritize the partners to nurture for future sustainability. Traditional partners may be large, established, and generators of high revenue now – but are they willing (or able), to make the move to the as-a-service world?

New and emerging partners tick the boxes in terms of business models and transformational outlook, but do they have the breadth and experience to reach the right kind of customers to sustain a vendor’s indirect business? This is one major challenge vendors face against the backdrop of this major shift, and one which is top of mind for vendor channel executives. 

Join IDC’s leading Channel & Alliances research team to explore how the channel is evolving into more of a hyper-connected ecosystem, how partner business models are effected and to connect with a new breed of partners.

General Information


April 23, 2020


08:30 - 16:00

Key Topics


New routes to market - marketplaces as technology-buying platforms


How the channel is transforming: partner of the past, future & present


The channel opportunity in security


GDPR implications for the channel


Transforming partner sales


Changing role of distribution



Skills and the channel - strategies for transforming skills and talent


New partner profit centers – services and intellectual property

Why Attend


Leverage insights from respected industry leaders


Get hands on with the industry's latest innovations


Participate in briefings for IT Professionals


Tailor your agenda to meet your own unique needs


Explore dedicated industry and focus group tracks


Engage 1-2-1 with the region's foremost ICT pioneers

Venue - IDA Conference

IDA Conference serves as a modern and functional meetings space with comfortable working environment for our events. In addition, connects you to the beauty of Copenhagen with one of the best views in town overlooking the water.

Freshly made food using local produce provides you with an energy boost throughout the day.  Enjoy the keynote sessions in the bright and specious plenary room and network in the lounge with our selected partners.

Welcome to IDA Conference!






Train station:
10 minutes walking distance from Copenhagen Central Station  

Lines 5C & 9A (Polititorvet)

Copenhagen Airport 15 minutes by car or by train

There are parking spaces at the front of the building managed by Europark with an hourly rate of 18 DKK per hour.


Contact Us

Jakob Jantzen

Conference Manager

+45 22 16 16 33

Janine Olsson

Inside Sales Representative

+45 39 16 22 32

About IDC

56 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit