The future customer is demanding and impatient, and technology vendors must gear their future CX product and service developments, channels and marketing to align or pay the ultimate penalty of irrelevance. Vendors need to create a data halo using emerging technologies that meets customer expectations and delivers better business outcomes for end customers, their suppliers, and technology providers. This is the new CX economy and eco-system set into dynamic motion.
In this short webcast, IDC’s European CX Director, Gerry Brown will reveal:
- IDC's visionary new framework model for the Future of Customer
- The importance of CX in tech buying decisions
- The industry sectors investing most heavily in CX tech
- The 3 future pillars of CX: smart personalisation, emotional engagement and customer adventures
3:00 PM CET
56 Years | 1100 Analysts | 110 Countries
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.