No one needs Banks, but we all need Banking

An IDC & IBM Webcast

June 10, 2020
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 No one needs Banks, but we all need Banking - a webcast by IDC and IBM.
June 10th at 10.00 - 10.45 CET


In this live webcast Paolo Sironi, IBM Industry Academy Member, Author and Co-host for the Fintech podcast - Breaking Bank and Pål Krogdahl, IBM's CTO & Banking Industry Technical leader will join Tom Zink, Research Director at IDC Financial Insights exploring the latest research, trends and insights in the world of Banking.

Webcast Speakers


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Banks have been very successful and highly adaptable organizations for centuries, but the rise of digital is raising the bar and many organizations have been disconnected from their customers. Bank products do not address customers' needs or their complexity and the abundant choice make it impossible for customers to navigate. Gone are the days, where a branch manager knew his clients and customers trusted the bank to help them to address their financial needs.

As a result of this disconnect, banks find themselves at a crossroads where they need reevaluate their future role in a customer's financial life. The question is if the traditional product centric push model will be able to deliver high customer engagement and high level of customer trust or if customers ultimately want and need something else – advice, transparency, and simplicity.

The trusted advisor model has been floated in banks for years but outside the wealth management sector we have seen limited proliferation. New technologies such as artificial intelligence, open banking, and cloud can facilitate the transformation, but essentially a rethinking of business models, KPIs, incentives, customer data management and customer education will be needed to deliver these new experiences.


The speakers will share their thoughts and insights on the following questions;

  • Given the growing competition from Fintechs, Bigtechs and neobanks in financial services, do banks need a new approach to serving their customers that emphasizes financial advice over mere product excellence?
  • What would those new engagement models look like and how will this fit into their traditional business model?
  • What role will technology play to deliver advice at scale in an increasingly digital customer engagement model and what are the pitfalls banks need to think about to successfully navigate this transformation?

This and much more will be explored during the webcast on June, 10th at 10.00-10.45 CET. 



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General Information


June 10, 2020


10:00 AM CET


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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit