IDC & PureStorage webinar

Emerging Infrastructure Choices for a Modern Data Experience

December 8, 2020
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Live IDC webinar on "Emerging Infrastructure Choices for a Modern Data Experience" - December 8th, 2020 at 11:00 CET

Effective use of data to support decision making and drive innovation is already a key element of the business strategies of many organizations and the importance of having a robust data strategy is only set to increase. Whether the result is building a better customer experience, developing radically new products, more accurately predicting demand or optimizing supply chains, having reliable & trustworthy data available when needed will increasingly be the key to being successful. As organizational data platforms grow to include internal and external data sources and with application data distributed across hybrid or multi-cloud environments, all components of the data value-chain need to be re-examined and assessed for suitability.

Together with issues such as security and availability, effective management of the infrastructure for data that has been collected is seen by many organizations as one of the major obstacles to generating value from their data. However, experience has shown that the challenges of managing multiple – often legacy – infrastructure environments, predicting future requirements and delivering data with the required speed and reliability can quickly spiral out of control – in terms of both cost and effectiveness. So now is the time to take a renewed look at how infrastructure is planned, delivered, consumed and financed in an efficient and sustainable data-driven organization. In this context, use as-a-service models are expected to accelerate in the coming years as the addition of advanced analytics and AI capabilities provide users with a broader range of potential benefits such as highly flexible consumption models, advanced automated monitoring and management, reduced power consumption and reduced IT staff workloads.

We invite you to join the live discussion among Martin Canning Group VP of IDC and Remko Deenik Enterprise Systems Engineer from PureStorage who will structure their discussion around these questions:

    • Building a sustainable strategy for the data driven organisation
    • Dealing with data management in an increasing business complexity 
    • Designing your infrastructure to become a catalyst for a life beyond storage

General Information




December 8th, 2020


11:00 - 11:45


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Charlotte Thygesen Poulsen

Vice President, Events and GMS, IDC Benelux,, IDC Nordic

+45 24446502

Peter Terpstra

Sales Director, IDC Benelux (The Netherlands)

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International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit