IDC CxO Directions - Nordic

Succeeding as CxO in The DX Economy

DIGITAL FORUM | January 27, 2021


 IDC’s annual CxO Directions conference is recognized as the industry’s premier event that delivers an informative and actionable overview of the issues shaping the information technology and the key drivers for the next five years.

This year’s CxO Directions agenda will feature predictions, insights, and usable guidance from IDC and will be presented by Phillip Carter - IDC’s Chief Analyst for the European region. 

The event will take place as a cross Nordics event and as a Benelux event supported by insights from local analyst and local keynote speakers.


General Information


January 27, 2021


08:30 - 12:00 CET


Time Event & Speakers

Attendee Login, Networking & Expo


Welcome by IDC

Charlotte Thygesen Poulsen

Vice President, Events and GMS, IDC Benelux,, IDC Nordic

Response, Resilience and Reignition

Philip Carter

Group Vice President, Chief Research Officer, European Research, IDC

Integrated Platforms drive Continuous Innovation

Per Alm

Managing Director Sweden, SAP
Companies’ digital strategies are mainly focused on internal key business areas and to set a new true-digital foundation for each core function. 2020 has pressured companies to innovate beyond the core, as innovation increasingly needs to happen at the edges and in collaboration with ecosystem. We believe the next-gen innovation ability is fluid between the core and the edges of company operations and can only be executed in a cloud setting and through integrated platforms. SAP has detailed a new holistic strategy that enables companies to accelerate standardization, simplification and cloudification for next-gen innovation ability.

The 5 C’s to drive digital transformation

Teemu Salmi

CIO, Stora Enso

The question about how a large corporate could become successful in driving innovation and digital transformation is both complex and difficult to answer. As one of the oldest companies in the world, with a 700+ year history, the only constant for Stora Enso has been innovation and change. In this presentation, Teemu Salmi – CIO and Head of IT & Digitalisation, will elaborate on how the company has applied the 5 Cs to digital innovation and transformation to accelerate their continued journey towards offering customers renewable alternatives to replacing fossil based materials. 


Answering the 3 most critical questions for enterprise application testing

Gerta Sheganaku

Product Engagement Manager, Tricentis

Accelerating Your Digital Transformation

Nicolai Moresco

Senior Vice President, Dell Technologies
IT has become the essential engine that propels organizations and humanity forward to meet challenges and opportunities of our data-centric future. When it comes to being prepared for the future, what does that mean for the CIO? Every organization is asking how they can position themselves to take advantage of the new opportunities to follow in the data decade. No matter what the next wave of change brings, the best-prepared organizations are already thinking digital-first and reimagining how to differentiate with technology.

For the CIO, now is the time to optimize the business for ongoing success, specifically by increasing agility with flexible IT, enabling their teams to work and learn from anywhere with a digital workplace, and creating new value by innovating with data. The CIO is at the tip of the spear to trailblaze digital transformation and lead the organization to embrace agile and hyper-efficient models, that make it possible to keep up with rapidly changing business requirements. The Connected CIO is that bold leader, playing an ever-evolving role at the intersection of the business and IT, uniquely equipped to set strategy with technology – inarguably a role more important now than ever before.

Roundtable Session (Parallel Sessions)

Roundtable 1

10:25 - 10:40

Crisis Reveals Corporate Character

Per Alm

Managing Director Sweden, SAP

Roundtable 2

10:25 - 10:40

The Connected CIO

Nicolai Moresco

Senior Vice President, Dell Technologies

Roundtable 3

10:25 - 10:40

The Intelligence Everywhere - Opportunity for European leaders

Chris Weston

Principal Client Advisory Practice, IDC

Networking Break


The Hybrid-/ & Multi-Cloud IT Journey

Sunil Dutt

Director - Channel • OEM • Alliances, Nutanix

Amid the Pandemic, IT-Teams Prep for an Integrated Cloud Platform

The global pandemic has raised IT’s profile and fueled Cloud adoption. Enterprises have taken key steps toward reaching their IT operating model of choice (often reported as a hybrid model) and are planning substantial infrastructure changes. Cloud computing is often seen as the engine behind digital transformation, the sweeping effort across companies of all sizes and geographies to digitize operations in ways that provide the agility needed to enter new markets, serve customers better, offer employees new working (from home0 models, and overall become more competitive. Nevertheless, most businesses still struggle to fully adopt it. Among the reasons, are too many and still-maturing cloud management tools, scarcity of talent skilled in disparate cloud platforms, lack of cost-control, economic and regulatory trends, and the need to depreciate or transition legacy infrastructure. The Nutanix Cloud Platform helps Customers to free themselves from this complexity, and embrace the power of cloud.



Rethinking Digital Transformation

Jonas Jonsson

Head of Technology and Solutions, Nordics & Baltics, Redhat

What differentiate the Leaders from the Laggards?


Building a digital food ecosystem making every day a little easier

Maria Lundberg

CIO, ICA Group

The rapid pace of change within retail is increasing further. With new tech and organizational capabilities in play ICA accelerate jointly within the group and with partners. 

All to strengthen the ability to live the vision - to make every day a little easier. 

And the vision is more relevant than ever. 

Starting from our local marketplaces we continue to make life easier for our customers by developing a tech enabled smart, personalized and relevant digital ecosystem of products and services.



Conquering Multicloud Complexity with a Cloud Centre of Excellence

Joe Kinsella

CTO, CloudHealth by VMware
Businesses move to the cloud to take advantage of new and innovative services, delivering products faster to market whilst being more agile. What happens when the promise of a ‘cloud nirvana’ turns into a reality of operational challenges taking over and costs spiraling out of control? Join us for our session on overcoming multicloud complexity.

The Agile Organization

Ashok Kalyanswamy

CIO, Saxo Bank

Finish off

Charlotte Thygesen Poulsen

Vice President, Events and GMS, IDC Nordic & Benelux

Networking: Chatroulette & Expo


To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Jakob Jantzen via email, at

IDC European Digital Forums Platform

The IDC European Digital Industry Forums will be run on an all-in-one live online events platform where attendees can learn, interact, and connect with people from anywhere in the world.



We will welcome you at our Digital Reception area where we will showcase the event schedule and our partners. We will guide you for a great time & a lot of exiting digital touch points.



You will get inspired by the professional stories shared by industry pioneers and IDC analysts. Our keynotes experts will answer questions, propose provoking online polls, take part in the chat and comment on what is happening. Everything is done live.



Learn about proven best practices through real-life case studies in moderated digital breakout sessions. This intimate experience is an opportunity to gain a clearer understanding of current organizations challenges.



Meet with peers to discuss common challenges and share concrete experiences thanks to our Networking feature using your webcam for up to 3 minutes.



Visit interactive booths leveraging digital content allowing you to explore key trends or discover more about innovative products.

Why Attend


Get a head start on the market with insights from our leading analysts


Get inspired by visionary speakers with locally based cases


Maximize your time with insights and solutions to grow your business thanks to 1-2-1 match-made agreements with leading suppliers


Be surprised by unique network opportunities with other IT leaders



Contact Us

Jakob Jantzen

Conference Manager

+45 22 16 16 33

Janine Olsson

Account Manager, IDC

+45 26132975

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit