IDC Future of Trust - Finland

Building digital trust:​ Identity, Privacy and Data Security

DIGITAL FORUM | Finland | March 2, 2021
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Building Digital Trust: Identity, Privacy and Data Security

Digital trust is now essential to future business success and has become a business imperative as organizations accelerate their digital transformation strategies to meet the new reality. Identity, privacy and data security are the foundational pillars to building the trusted enterprise. Going forward trust programmes will need to evolve and incorporate values-based goals such as business ethics and corporate social responsibility, as well as supporting business outcomes: transparency, brand reputation, customer loyalty, supply chain integrity and operational efficiency.


The Future of Trust is defined as the condition that enables decisions to be made between two or more entities that reflects the level of confidence (risk and reputation) between parties.
• The five components of trust that comprise the core elements of trust are: Security, Risk, Compliance, Privacy, and Social Responsibility and Ethics.
Trust by itself is not an outcome; the five components of trust are implemented as a hierarchy of trust to create differentiated impact of the value of the organization; these are called trust outcomes


IDC's Future of Trust Roadshow 2021, will provide a review of industry trends across identity, privacy and data security, and share best practices and insight into technology solutions to consider in your strategic planning towards a trusted enterprise.


Event Highlights

We would like to thank all the delegates and the partners who participated at this event.

A selected group of IT and business leaders came together to network and learn from IDCs analysts, inspiring speakers and dedicated advisory board members, who were at the forefront of the lively and interactive discussion.

If you missed the event or if you would like more information on any of the topics we discussed, click the button below to watch a recording or access the post-event content.

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Time Event & Speakers

Attendee Login and Networking


Welcome by IDC

Jenni Palokas

Conference Specialist, IDC

Building Digital Trust:​ Identity, Privacy and Data Security

Mark Child

Research Manager, European Security, IDC CEMA

The concept of digital trust is rapidly becoming a business imperative in the digital era. Security is one component of that, as the barrier between data integrity and compromise, fundamental for building digital trust. But trust encompasses so much more. From privacy and compliance to sustainability; from ecommerce to trusted ecosystems; and from ethics and transparency to brand reputation and loyalty. At the same time, traditional approaches to security, identity, risk, compliance and privacy are facing challenges both in scope and scale as the pandemic and the next normal have catapulted us into fully digital engagement models.


Protecting critical data across hybrid environments.

Patrick Grillo

Senior Director, Solutions Marketing, Fortinet

How a network is secured needs to change as networks themselves have changed.  Because they are made up from multiple, distinct entities – branch, campus, data center and cloud – security has traditionally followed the same methodology. But user, device and application mobility require that security take a different approach – a single, contiguous security posture across the whole of the network.  Whether working from home or at an SD-WAN connected branch office, accessing applications either on-premises and in the cloud, organizations cannot afford any lapse in their security posture.


This session will focus on how to achieve consistent protection across the hybrid environment that is today’s modern network.


Data Ethics: Moving Beyond Privacy

Tom Southern

Country Offering Lead, OneTrust

Promoting a culture of trust that strengthens your brand both internally and externally is no easy feat. Identifying, monitoring and mitigating risk across your business and third parties, as well as creating policies, procedures, and codes of conduct across different stakeholders and business units requires ethics to be placed at the centre of an organisation's practices. In this session, we will discuss the practicalities of building an ethics and compliance program, examining key issues around whistleblowing, third party due diligence, data risk management, and awareness training.


Trust, Ethics & Cookies

Tero Tammisalo

CISO / Privacy Officer, Paulig

Roundtable Session (Parallel Sessions)

Roundtable 1

10:10 - 10:25

Securing the Future of Work with Cyber AI

Christina Mott

Account Executive, Darktrace

Roundtable 2

10:10 - 10:25

The 2021 Threat Landscape

Jukka Saarenmaa

Regional Director, Fortinet

Networking Break


The balance between privacy and security

Jussi Leppälä

Data Privacy Office, Valmet

How to secure your data assets without violating the privacy rights of your employees, subcontractors, partners, and customers.


Using Enterprise Architecture framework to map and make trust relations visible

Patrik Maltusch

EA architect, Aalto University

Trust relationships can easily be identified by using a standard EA layer framework. This presentation will use the Finnish national public reference model (JHS 179) as baseline to demonstrate the relations associated to this approach. However, any similar framework can be used to build such map. Additionally a simple case example where Machine Learning is used to  analyzing Support tickets will functions as the canvas to visualize the existing Trust components in more detail.


How do you handle international transfer of personal data after Schrems II?

Tobias Bräutigam

Senior Counsel, Head of Data Protection, Bird & Bird

What does Identity mean in a Privacy-Focused World?

Ralf Helkenberg

Research Manager, European Privacy & Data Security, Research Manager - Privacy & Data Security, IDC UK

Thank you for today

Jenni Palokas

Conference Specialist, IDC



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IDC European Digital Forums Platform

The IDC European Digital Industry Forums will be run on an all-in-one live online events platform where attendees can learn, interact, and connect with people from anywhere in the world.



We will welcome you at our Digital Reception area where we will showcase the event schedule and our partners. We will guide you for a great time & a lot of exiting digital touch points.



You will get inspired by the professional stories shared by industry pioneers and IDC analysts. Our keynotes experts will answer questions, propose provoking online polls, take part in the chat and comment on what is happening. Everything is done live.



Learn about proven best practices through real-life case studies in moderated digital breakout sessions. This intimate experience is an opportunity to gain a clearer understanding of current organizations challenges.



Meet with peers to discuss common challenges and share concrete experiences thanks to our Networking feature using your webcam for up to 3 minutes.



Visit interactive booths leveraging digital content allowing you to explore key trends or discover more about innovative products.

Why Attend


Get a head start on the market with insights from our leading analysts


Get inspired by visionary speakers with locally based cases


Maximize your time with insights and solutions to grow your business thanks to 1-2-1 match-made agreements with leading suppliers


Be surprised by unique network opportunities with other IT leaders


To access this content, please enter the password you have received from IDC. If you do not have a password, please contact Jakob Jantzen via email, at

Contact Us

Jakob Jantzen

Conference Manager

+45 22 16 16 33

Peer Jensen

Sales Director, IDC Nordic

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit