IDC Future of Trust - Finland

Building digital trust:​ Identity, Privacy and Data Security

DIGITAL FORUM | Finland | March 2, 2021
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Why Trust Requires Change

Trust is an up leveling of the security conversation to include attributes such as risk, compliance, privacy and even business ethics. These elements transform the conversation from what "must" a company do to prevent negative outcomes to what "should" a company do. Thus, traditional approaches to security, risk, compliance and privacy are facing challenges both in scope and scale. There are 5 elements of trust, but we do not approach each pillar individually; the elements of trust have layers of implementation. Much like the hierarchy that Maslow proposed for human needs, trust is implemented in a layered approach


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Time Event & Speakers

Attendee Login and Networking


Welcome by IDC

Jenni Palokas
Conference Specialist, IDC

Building Digital Trust:​ Identity, Privacy and Data Security

Ralf Helkenberg
Research Manager, European Privacy & Data Security, Research Manager - Privacy & Data Security, IDC UK

Digital Trust & Managing Digital Risk


Managing Digital Identities


Authentication: Balancing Security and User Experience


Protecting critical data across hybrid environments


Roundtable Session


Networking Break


Data Discovery: building a single source of truth for your data


Pseudonymization: Unlocking insight from protected data


Cryptographic key management/Hardware Security Modules


Data ethics: Benefits challenges and practical implementation

Tobias Bräutigam
Senior Counsel, Head of Data Protection, Bird & Bird

What does Identity mean in a Privacy-Focused World?

Mark Child
Research Manager, European Security, IDC CEMA

Thank you for today

Jenni Palokas
Conference Specialist, IDC



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General Information


March 2, 2021


09:00 - 12:00 EST

IDC European Digital Forums Platform

The IDC European Digital Industry Forums will be run on an all-in-one live online events platform where attendees can learn, interact, and connect with people from anywhere in the world.



We will welcome you at our Digital Reception area where we will showcase the event schedule and our partners. We will guide you for a great time & a lot of exiting digital touch points.



You will get inspired by the professional stories shared by industry pioneers and IDC analysts. Our keynotes experts will answer questions, propose provoking online polls, take part in the chat and comment on what is happening. Everything is done live.



Learn about proven best practices through real-life case studies in moderated digital breakout sessions. This intimate experience is an opportunity to gain a clearer understanding of current organizations challenges.



Meet with peers to discuss common challenges and share concrete experiences thanks to our Networking feature using your webcam for up to 3 minutes.



Visit interactive booths leveraging digital content allowing you to explore key trends or discover more about innovative products.

Why Attend


Get a head start on the market with insights from our leading analysts


Get inspired by visionary speakers with locally based cases


Maximize your time with insights and solutions to grow your business thanks to 1-2-1 match-made agreements with leading suppliers


Be surprised by unique network opportunities with other IT leaders

Contact Us

Jakob Jantzen

Conference Manager

+45 22 16 16 33

Peter Borgqvist

Account Manager, IDC Nordic

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit