IDC Future of Trust - Denmark

Building digital trust:​ Identity, Privacy and Data Security

DIGITAL FORUM | Denmark | March 4, 2021
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Building Digital Trust: Identity, Privacy and Data Security

Digital trust is now essential to future business success and has become a business imperative as organizations accelerate their digital transformation strategies to meet the new reality. Identity, privacy and data security are the foundational pillars to building the trusted enterprise. Going forward trust programmes will need to evolve and incorporate values-based goals such as business ethics and corporate social responsibility, as well as supporting business outcomes: transparency, brand reputation, customer loyalty, supply chain integrity and operational efficiency.


The Future of Trust is defined as the condition that enables decisions to be made between two or more entities that reflects the level of confidence (risk and reputation) between parties.
• The five components of trust that comprise the core elements of trust are: Security, Risk, Compliance, Privacy, and Social Responsibility and Ethics.
Trust by itself is not an outcome; the five components of trust are implemented as a hierarchy of trust to create differentiated impact of the value of the organization; these are called trust outcomes


IDC's Future of Trust Roadshow 2021, will provide a review of industry trends across identity, privacy and data security, and share best practices and insight into technology solutions to consider in your strategic planning towards a trusted enterprise.


Event Highlights

We would like to thank all the delegates and the partners who participated at this event.

A selected group of IT and business leaders came together to network and learn from IDCs analysts, inspiring speakers and dedicated advisory board members, who were at the forefront of the lively and interactive discussion.

If you missed the event or if you would like more information on any of the topics we discussed, click the button below to watch a recording or access the post-event content.

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Time Event & Speakers

Attendee Login & Networking


Welcome by IDC

Charlotte Thygesen Poulsen

Vice President, Events and GMS, IDC Nordic & Benelux

Building Digital Trust: Identity, Privacy and Data Security

Mark Child

Research Manager, European Security, IDC CEMA

The concept of digital trust is rapidly becoming a business imperative in the digital era. Security is one component of that, as the barrier between data integrity and compromise, fundamental for building digital trust. But trust encompasses so much more. From privacy and compliance to sustainability; from ecommerce to trusted ecosystems; and from ethics and transparency to brand reputation and loyalty. At the same time, traditional approaches to security, identity, risk, compliance and privacy are facing challenges both in scope and scale as the pandemic and the next normal have catapulted us into fully digital engagement models.


Protecting critical data across hybrid environments

Patrick Grillo

Senior Director, Solutions Marketing, Fortinet

How a network is secured needs to change as networks themselves have changed.  Because they are made up from multiple, distinct entities – branch, campus, data center and cloud – security has traditionally followed the same methodology. But user, device and application mobility require that security take a different approach – a single, contiguous security posture across the whole of the network.  Whether working from home or at an SD-WAN connected branch office, accessing applications either on-premises and in the cloud, organizations cannot afford any lapse in their security posture.

This session will focus on how to achieve consistent protection across the hybrid environment that is today’s modern network.


Schrems II – erhvervslivets Cuba-krise

Martin Folke Vasehus

CEO & Founder, ComplyCloud

Europæisk erhvervsliv er i vildrede. EU-domstolens Schrems II-afgørelse gør det ulovligt for virksomheder at overføre personoplysninger til tredjelande uden for EU … medmindre man som dataansvarlig kan dokumentere, at det land, man overfører data til, har et beskyttelsesniveau svarende til det, GDPR sikrer os her i EU. De fleste af os overfører i dag data til de store internationale it- og cloudleverandører. De er primært amerikanske, og derfor har vi en konflikt. For amerikanske efterretningstjenester har lovhjemmel til at få udleveret (og dermed mulighed for at spionere på) data fra de store koncerners europæiske datterselskaber. Det bringer amerikansk lovgivning i direkte strid med EU-domstolens afgørelse, og dermed har vi det, som Martin Folke Vasehus kalder erhvervslivets Cuba-krise. I dette indlæg dykker Martin ned i Schrems II-dommen og de amerikanske love, der udgør roden til problemerne i Schrems II.


Data Ethics: Moving Beyond Privacy

Tom Southern

Country Offering Lead, OneTrust

Promoting a culture of trust that strengthens your brand both internally and externally is no easy feat. Identifying, monitoring and mitigating risk across your business and third parties, as well as creating policies, procedures, and codes of conduct across different stakeholders and business units requires ethics to be placed at the centre of an organisation's practices. In this session, we will discuss the practicalities of building an ethics and compliance program, examining key issues around whistleblowing, third party due diligence, data risk management, and awareness training.


The Purple Dragon lives?

Jesper Bork Olsen

Senior Information Security Officer, MAERSK
This is a short burst, multi-perspective view, towards traditional terminology and methodology thinking in Cyber & Information security, like OPSEC and CIA/DAD triads; Is this still relevant? If so, how do you communicate this to your colleagues? How would you ensure support from The Top? What should be your focus right now?

Roundtable Sessions (Parallel Sessions)

Roundtable 1

10:25 - 10:40

Securing the Future of Work with Cyber AI

Marley Hasselbach

Account Director & Team Lead, Darktrace

Mark Child

Research Manager, European Security, IDC CEMA

Roundtable 2

10:25 - 10:40

Sådan vurderer du databeskyttelsesniveauet i tredjelande uden for EU

Martin Folke Vasehus

CEO & Founder, ComplyCloud

Jan Horsager

Research Director, IDC

Networking Break


Paneldebat: Hvad skal der til for at skabe digital troværdig

Jan Horsager

Research Director, IDC

Christian Wiese Svanberg

Afdelingschef, Forsvaret

Jesper Bork Olsen

Senior Information Security Officer, MAERSK

Peter Lidell

Head of Cyber Design and Cyber Build, Group Information Security, Danske Bank

Databeskyttelse i praksis

Christian Wiese Svanberg

Afdelingschef, Forsvaret

Der stilles skarpt på en konkret case for håndtering af legacy udfordringer og forretningsorienteret compliance-arbejde med databeskyttelsesreglerne.


Forskningens vilkår – når forskning skal afstemmes med GDPR.

Natasja Espeløv Balslev

Chief Privacy Officer, Kræftens Bekæmpelse

At forskning er et nobelt formål, der på sigt kommer os alle til gode, vil de færreste være uenige i. Og danske forskere har generelt gode rammer for at benytte data, herunder personhenførbare oplysninger til forskning. Men på trods af de gode rammer, så har GDPR, den nyeste danske følgelovgivning og den nyeste praksis ændret vilkårene for forskerne i større udstrækning, end man ville have forventet og muligvis også mere end hvad godt er. Og det handler ikke blot om, at forskere var for dårlige til at overholde den tidligere lovgivning – det handler det også om, men det handler i høj grad også om, at regelsættet i mange henseender synes at lade hånt om forskningens natur og generelt fungerer mere intuitivt på kommercielle forhold end på forskningsprojekter. Dét efterlader forskningen et svært sted, hvor juridisk rådgivning er absolut påkrævet.  


Når Datatilsynet står i døren

Peter Lind Nielsen

Senior associate, Bech-Bruun

What does Identity mean in a Privacy-Focused World?

Ralf Helkenberg

Research Manager, European Privacy & Data Security, Research Manager - Privacy & Data Security, IDC UK

Thank you for today

Charlotte Thygesen Poulsen

Vice President, Events and GMS, IDC Nordic & Benelux



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