IDC Directions Nordic

DIGITAL FORUM | January 26, 2021



2021: Year of recovery?

Everything changed during 2020 and the Covid-19 pandemic, digital has been a significant driver for business in the form of remote work, trade and innovation. Due to urgency, many initiatives have not been fully integrated with the existing IT environment or aligned with the set digital strategy. In 2021, organisations need to better integrate both technologies and processes, as well as scale the new digital solutions for the entire organisation to benefit. Digitally mature Nordic organisations seem ready to utilize digital services and technology to make 2021 a year of recovery.

IDC Directions 2021 will provide an analysis on the effects for the Nordic IT industry and give insights to: 

  • The future of emerging technologies like cloud, AI, and IoT
  • The future of enterprise application modernisation, process transformation and work
  • The future of IT services 

Join Philip Carter, Chief Analyst and Group Vice President, European Research, IDC and IDC Nordic' Research and Consulting Team for IDC Nordic Insights 2021.




Presentations Slides & Recordings



Time Event & Speakers

Welcome by IDC

Charlotte Thygesen Poulsen

Vice President, Events and GMS, IDC Nordic & Benelux

IDC Directions 2021

Philip Carter

Group Vice President, Chief Research Officer, European Research, IDC

How Infrastructure Supports Renewed Growth

Anders Elbak

Associate Director, IDC Nordic

As we return to a less volatile time, IT priorities refocus on supporting and driving core business growth. As the business is increasingly digital, the IT environment is essential for both competitiveness and relevance. Among the trends for 2021, are new approaches to infrastructure optimisation and an emerging perception of security and trust as business enablers.


The future of enterprise application modernization, process transformation and work.

Martin Sundblad

Research Manager, IDC

The future of IT services.

Jan Horsager

Research Director, IDC

Thank you

Charlotte Thygesen Poulsen

Vice President, Events and GMS, IDC Nordic & Benelux

“Talk to the analyst” (Parallel Sessions)


10:30 - 10:45

The future of IT services

Jan Horsager

Research Director, IDC


10:30 - 10:45

The future of emerging technologies like cloud, AI, and IoT

Anders Elbak

Associate Director, IDC Nordic


10:30 - 10:45

The future of enterprise application modernization, process transformation and work

Martin Sundblad

Research Manager, IDC


General Information


January 26, 2021


09:00 - 11:00 CET

IDC European Digital Forums Platform

The IDC European Digital Industry Forums will be run on an all-in-one live online events platform where attendees can learn, interact, and connect with people from anywhere in the world.



We will welcome you at our Digital Reception area where we will showcase the event schedule and our partners. We will guide you for a great time & a lot of exiting digital touch points.



You will get inspired by the professional stories shared by industry pioneers and IDC analysts. Our keynotes experts will answer questions, propose provoking online polls, take part in the chat and comment on what is happening. Everything is done live.



Learn about proven best practices through real-life case studies in moderated digital breakout sessions. This intimate experience is an opportunity to gain a clearer understanding of current organizations challenges.



Meet with peers to discuss common challenges and share concrete experiences thanks to our Networking feature using your webcam for up to 3 minutes.



Visit interactive booths leveraging digital content allowing you to explore key trends or discover more about innovative products.

Why Attend


Get a head start on the market with insights from our leading analysts


Get inspired by visionary speakers with locally based cases


Maximize your time with insights and solutions to grow your business thanks to 1-2-1 match-made agreements with leading suppliers


Be surprised by unique network opportunities with other IT leaders

Contact Us

Jakob Jantzen

Conference Manager

+45 22 16 16 33

Janine Olsson

Account Manager, IDC

+45 26132975

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit