IDC European Retail Executive Digital Summit 2021

Delivering the New Shopping Experience: Sustainable supply chain, intelligent store operations, and evolving ecosystems to transform customer journeys 

Shopping is changing faster than ever. With eCommerce surging to 30% of total retail sales in some countries, shopping patterns are transformed and call for a unified customer journey to match the expectations of technology-savvy and time-crunched consumers. The experience retailers deliver in the different stages of the shopping journey —from inspiration, discovery, purchase, fulfillment, and after sales services—their brand equity, data security, and sustainability credentials become increasingly important to generate customer loyalty and trust.

The growing complexity of the shopping journey puts further pressure on costs in an industry already operating on tight margins. Transforming operations is far from simple and ask for efficiency in the way the working parts of the retailer’s ecosystem—processes, assets, people, partners, and products—are leveraged to increase lifetime customer value. In this context, partner network, customer experience, and cost structure become the key business transformation priorities for European retailers over the next three years. 

Technology such as artificial intelligence (AI), analytics, Internet of things (IoT), cloud/edge-based foundations, that enables business use cases including 360º connected customer data management, predictive network inventory orchestration, and augmented knowledge worker, empowers retailers to re-think their business and better respond to customers expectations, increase efficiency and reduce the cost to serve.

During the IDC European Retail Executive Digital Summit 2021, we will look at the retailers’ ability to leverage technology to best use their resources and to enhance visibility and responsiveness across operations to reap the opportunities of this new retail phase.

We look forward to connecting with you soon!

Roberta and Filippo

Benefits of Being a Partner at IDC’s European Retail Executive Digital Summit

IDCs European Retail Executive Digital Summit brings together the most influential CxOs and Line of Business Managers from the Retail industry across Europe. You will engage with these executives by providing relevant content to this audience that will support them in their business planning and KPIs.

We are building an immersive summit, with live interaction at your booth and virtual one-to-one meetings on digital network tables.

Whether your primary objective is to increase your brand exposure in the Retail Industry, demonstrate thought leadership, or drive new business, IDCs Retail Summit will support your business needs:

• Engage with 70+ C-level IT and Line of Business Leaders on the Retail Industry: The IDC Retail Digital Summit is an invitation-only event. This means that attendees are handpicked to ensure the right level of seniority and target audience.

• Return on investment: This event provides a critical and unique opportunity to educate the very top layer of decision makers within key enterprises. You will have access to this community for a further 6 months, and the opportunity to engage and educate them.

• Get your message right: Leverage IDC analysts to create a powerful and empathetic message to optimize the impact of your speaking sessions and support lead nurturing.