IDC and BT Virtual Roundtable

Digital Transformation Priorities for Great Customer Experience

June 17, 2021
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Introduction to the Exclusive BT Virtual Roundtable

 

Overview

IDC research shows a significant change in the way consumers shop; eCommerce grew more in a few months in 2020 than it did in the previous ten years. The shift to digital commerce is here to stay. Digital transformation is now a priority and the pace for change has accelerated.

The rapid change in consumer behaviour has generated a new business environment that requires retailers and CPG companies to digitally transform operations and adopt a Commerce Everywhere business model. This approach enables the ability to offer real-time contextual customer experience and relies on a strong foundational architecture. Whilst this new environment offers great opportunities for your organization, it also poses significant challenges.

During this virtual roundtable, we will be looking into how to leverage the 3 key priorities at the foundation of digital transformation:

Customer Experience: How can foundational technology best leverage shopper’s data across interfaces to deliver real-time contextual customer experience?

Digitizing Business Operations: What are the best practices in achieving a smart supply chain, fulfillment and inventory management system?

Connected Store: How can the store be connected to the fulfilment network and other touchpoints across the shopper's journey to ensure a seamless shopping experience?


Join us on June 17, 2021, to gain immediate actionable key takeaways on how to transform your operations and succeed in delivering great customer experience.

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General Information

 

Zoom

 

June 17, 2021

 

13:30 - 15:00 GMT

 

Agenda

Time Event & Speakers
13:30

Welcome and Introduction from IDC and BT

13:35

IDC Presentation

Filippo Battaini

Research Manager, Retail Insights, IDC UK
13:45

BT Address

James Cronk

Managing director, retail and consumer goods, BT
13:55

Roundtable discussions focusing on 3 key themes

Customer experience: How can foundational technology best leverage shopper’s data across interfaces to deliver real-time contextual customer experience?

Digitizing business operations: What are the best practices in achieving a smart supply chain, fulfilment and inventory management system?

Connected Store: How can the store be connected to the fulfilment network and other touchpoints across the shopper's journey to ensure a seamless shopping experience?

 

 

14:50

Summary of Discussions and thank you from IDC and BT

Filippo Battaini

Research Manager, Retail Insights, IDC UK

James Cronk

Managing director, retail and consumer goods, BT

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Nicky Sharpe

Event Producer, IDC UK

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.