IDC Future of Work Navigating the Next Normal with a Human First and Purpose-Driven FoW Strategy

DIGITAL Event | May 13, 2021


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We are at an inflexion point in history. Uncertainty and rapid change and disruption are becoming patterns of our new reality, and the models and assumptions of the past are no longer valid to build our future. As Einstein said: "Don't use old maps to explore the new world."

While digital transformation is seen as the panacea that will bring success, this approach leaves out two fundamental core components: on the one hand, that "humans" are the engine behind any digital change; on the other, that a "purpose-driven organization" is the vision and ultimate goal of everything — a company's North Star. They're vital for business resilience and growth, and they're the anchor of a "future of work" (FoW) strategy.

Join us on May 13 from 09:30 to 14:00 to discuss the following:

  • Hybrid workplace
  • Organizational agility
  • Leading with empathy
  • Augmented workforce
  • Human-first and purpose-driven FoW strategy
  • Augmented employees and creating new business value
  • Leadership traits

General Information


Hopin Conference


May 13, 2021


09:30 - 14:00 GMT



Time Event & Speakers

Join Hopin


Chair's Opening Remarks

Dan Timberlake

Group Vice President & Country Manager, IDC UK

IDC Keynote: Navigating the Next Normal with a Human First and Purpose-Driven FoW Strategy

Angela Salmeron

Associate Research Director, Future of Work, IDC

Diamond Keynote: How to Manage and Secure a Distributed Workforce in a Hybrid Working Environment

Reserved for Avaya


Platinum Keynote: How Automation and Intelligent Technologies will Augment Employees and Create New Business Value?


IDC Connect ¦ One to One Meeting With Delegates


End User Keynote: What are the Traits of a Good Leader?

Katherine Church

Chief Digital Officer - Surrey Heartlands

Platinum Keynote: can Organisations Quickly Adapt and Respond to Change?


IDC Connect ¦ One to One Meeting With Delegates


Tech Talk 1


Tech Talk 2


Tech Talk 3


IDC Key Takeaways and Future Predictions

Angela Salmeron

Associate Research Director, Future of Work, IDC

Mick Heys

Vice President, Future of WorkSpace & Imaging, IDC EMEA

End of Digital Forum ¦ One to One Meeting With Delegates


Diamond Partner
Platinum Partner

Become a Partner

Contact Us

Hannah Dowie

Event Producer - Conferences, IDC UK


Helena Chappell

Senior Business Development Director, European Event Sales, IDC UK

+44(0)208 987 7161

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit