IDC Future of Work Navigating the Next Normal with a Human First and Purpose-Driven FoW Strategy

DIGITAL Event | May 13, 2021

Overview

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We are at an inflexion point in history. Uncertainty and rapid change and disruption are becoming patterns of our new reality, and the models and assumptions of the past are no longer valid to build our future. As Einstein said: "Don't use old maps to explore the new world."

While digital transformation is seen as the panacea that will bring success, this approach leaves out two fundamental core components: on the one hand, that "humans" are the engine behind any digital change; on the other, that a "purpose-driven organization" is the vision and ultimate goal of everything — a company's North Star. They're vital for business resilience and growth, and they're the anchor of a "future of work" (FoW) strategy.

Join us on May 13 from 09:30 to 14:00 to discuss the following:

  • Hybrid workplace
  • Organizational agility
  • Leading with empathy
  • Augmented workforce
  • Human-first and purpose-driven FoW strategy
  • Augmented employees and creating new business value
  • Leadership traits

General Information

 

Hopin Conference

 

May 13, 2021

 

09:30 - 14:00 GMT

 

Agenda

Time Event & Speakers
9:15

Join Hopin

9:30

Chair's Opening Remarks

Dan Timberlake

Group Vice President & Country Manager, IDC UK
9:40

IDC Keynote: Navigating the Next Normal with a Human First and Purpose-Driven FoW Strategy

Angela Salmeron

Associate Research Director, Future of Work, IDC
10:05

Diamond Keynote: Composable Solutions for the New World of Work

Savio Tovar Dias

Senior Director – Sales Engineering, Avaya

It’s no secret that both our personal and working lives have changed. Work-from-anywhere is loved by many, but many others long for a return to the office. And consumers expect experiences that are as digital as they are human. We’ve all become the ‘Everything Customer’ over the last year – we want it all and more. And organizations now compete for our business in an emerging Experience Economy. How do they do this? By composing experiences and solutions that contribute to a Total Experience strategy.

  

10:30

Platinum Keynote: A Data-Driven Employee Experience: How to Thrive With a Digital Workforce in 2021

Nicolas Leszczynski

Senior Solution Architect, Aternity

With the sudden and drastic changes companies had to deal with in 2020, IT leaders had to respond to some essential concerns from their workforce: how are employees adapting to remote work? What is the effect of changes across applications, connectivity, and working conditions on their productivity? How is employee digital experience affected? Aternity’s customers were able to monitor and react to these concerns with data from our Digital Experience Management solution. Starting with some of these key findings from our customers, we will look at how to leverage a fact-based employee-experience approach to drive decisions, optimizing your employees’ digital experience, productivity, and IT costs as the workforce gradually evolves into a hybrid office/home model in 2021.

10:55

IDC Connect ¦ One to One Meeting With Delegates (Parallel Sessions)

IDC Connect 1

10:55 - 11:15

Enabling Strong End User Experience for Hybrid Work Environments

Kevin Turner

Digital Workplace Strategy Lead, EMEA, Unisys

IDC Connect 2

10:55 - 11:15

Championing Productivity and Security within a Hybrid Workforce

Lyndon Fraser

Chrome Enterprise Specialist, Google Chrome Enterprise

Matthew Bennett

Chrome Enterprise Customer Engineer, Google Chrome Enterprise

IDC Connect 3

10:55 - 11:15

Ready for the Next Generation of Work – Building the Right Foundation

Oliver Cronk

Chief IT Architect, EMEA, Tanium

IDC Connect 4

10:55 - 11:15

Managing the Digital Workforce for Success

Nicolas Leszczynski

Senior Solution Architect, Aternity

Lionel Johnstone

Regional Director Northern Europe, Aternity

IDC Connect 5

10:55 - 11:15

Reflecting on the past to Reimagine the Future of Work

Charles Barratt

Director Digital Workspace Pursuits, VMware

Steve McGovern

Digital Workspace Strategist, VMware

IDC Connect 6

10:55 - 11:15

When Work isn't a Place - Learn From 1650 Others and Their Modern Workspace Direction

Ruben Spruijt

Senior Technologist, Nutanix

IDC Connect 7

10:55 - 11:15

Where can AI Help Employees in the New Workplace?

Savio Tovar Dias

Senior Director – Sales Engineering, Avaya

IDC Connect 8

10:55 - 11:15

The Next Phase Beyond Online meetings: Adapting Business Processes and Transform the way we work in the Hybrid Workplace

Matt Weston

Microsoft MVP and Lead Evangelist, Powell Software
11:15

End User Keynote: Managing Workforce Supply and Demand in the NHS Using Digital as a Driver of Change

Katherine Church

Chief Digital Officer - Surrey Heartlands

A conversation between IDC’s Angela Salmeron and Katherine Church, Chief Digital Officer at Surrey Heartlands where they will be exploring how the NHS is set up to respond to seismic change like that brought about by COVID, and how does this differ from non-health or private sector organisations?

11:40

Platinum Keynote: Are You Ready for the Hybrid Workforce?

Oliver Cronk

Chief IT Architect, EMEA, Tanium
12:05

Platinum Keynote: Beyond 'Workplace': Thriving in a Boundless World with the Cloud Workforce

Lyndon Fraser

Chrome Enterprise Specialist, Google Chrome Enterprise

Matthew Bennett

Chrome Enterprise Customer Engineer, Google Chrome Enterprise

 

In this talk, Google takes a look at the evolution of the workplace toward a distributed model, and introduces the technology that can empower the modern cloud workforce.

 

 

12:30

IDC Connect ¦ One to One Meeting With Delegates (Parallel Sessions)

IDC Connect 1

12:30 - 12:50

Enabling Strong End User Experience for Hybrid Work Environments

Kevin Turner

Digital Workplace Strategy Lead, EMEA, Unisys

IDC Connect 2

12:30 - 12:50

Championing Productivity and Security within a Hybrid Workforce

Lyndon Fraser

Chrome Enterprise Specialist, Google Chrome Enterprise

Matthew Bennett

Chrome Enterprise Customer Engineer, Google Chrome Enterprise

IDC Connect 3

12:30 - 12:50

Ready for the Next Generation of Work – Building the Right Foundation

Oliver Cronk

Chief IT Architect, EMEA, Tanium

IDC Connect 4

12:30 - 12:50

Managing the Digital Workforce for Success

Nicolas Leszczynski

Senior Solution Architect, Aternity

Lionel Johnstone

Regional Director Northern Europe, Aternity

IDC Connect 5

12:30 - 12:50

Reflecting on the past to Reimagine the Future of Work

Charles Barratt

Director Digital Workspace Pursuits, VMware

Steve McGovern

Digital Workspace Strategist, VMware

IDC Connect 6

12:30 - 12:50

When Work isn't a Place - Learn From 1650 Others and Their Modern Workspace Direction

Ruben Spruijt

Senior Technologist, Nutanix

IDC Connect 7

12:30 - 12:50

Where can AI Help Employees in the New Workplace?

Savio Tovar Dias

Senior Director – Sales Engineering, Avaya

IDC Connect 8

12:30 - 12:50

The Next Phase Beyond Online meetings: Adapting Business Processes and Transform the way we work in the Hybrid Workplace

Matt Weston

Microsoft MVP and Lead Evangelist, Powell Software
12:50

Platinum Keynote: Build Trust with the Anywhere Workspace

Spencer Pitts

Digital Workspace Chief Technologist, EMEA, VMware
13:15

SCREEN BREAK/LUNCH TIME

13:35

Tech Talk 1: Radical Transformations in the Modern Workspace: It's Time to Act Now!

Ruben Spruijt

Senior Technologist, Nutanix

What does a modern End-User Computing (EUC) enabled company look like, and why you should care?!

In a world of everything "as a service," the workspace is changing rapidly. It's time to think about the Workspace of 2025. Ruben Spruijt, Nutanix Sr. Technologist, will give his insights and unbiased opinions.

Ruben is not afraid to make bold statements and controversial topics will be shared.

In this session you will understand the complete EUC landscape of solutions and directions to deliver the best employee and admin experience 2021 and beyond!

13:50

Tech Talk 2: Work Experience Parity – What is it and how can we achieve it?

Kevin Turner

Digital Workplace Strategy Lead, EMEA, Unisys

Parity across the workplace is a term that’s getting more and more interest.  In a world where work and home locations overlap, what does good look like?  We’ll look at examples of both good and bad experiences to help understand the consequences of mistaking this as just another buzzword.

14:05

Tech Talk 3: Breaking Through the Digital Divide: Bringing Human Interactions into the Digital Workplace

Matt Weston

Microsoft MVP and Lead Evangelist, Powell Software

Join Powell Software, global innovators in hybrid work solutions, as we discuss how to bring office human interactions into your company's digital workplace.

In the move to remote and hybrid work, employees can lose out on interactions with colleagues and the company. This can lead to disconnect and disengagement. HR, Internal comms and managers need to prevent this and fast, as remote work is here to stay.

During this 10 minute TechTalk, Matt Weston, Microsoft MVP and lead evangelist will discuss how to reignite connection with the power of the digital workplace:

1) Gamification: Rewards, recognition, and fun are key to getting employees involved and engaged in the digital workplace. We'll demonstrate how gamification in the context of employee advocacy can build participation and interactions.

2) Multiple Digital Workplace entry points: Hybrid workers want to be able to do their job from anywhere and on any device. They also want easy access to their documents and business tools. We'll demonstrate how a digital workplace with multiple entry points can help build interactions. 

3) Office interactions go digital: There are moments from the workday nearly everyone misses, like the coffee break. We want to have those casual chance encounters that were a daily occurrence in the office. With the digital workplace, it's possible. Danielle and Matt will demonstrate with the virtual coffee machine, which brings colleagues together for short coffee breaks.

Join this interactive discussion to see how the modern digital workplace is built with employee experience at the heart of it's technology.

14:20

IDC Key Takeaways and Future Predictions

Angela Salmeron

Associate Research Director, Future of Work, IDC

Mick Heys

Vice President, Future of WorkSpace & Imaging, IDC EMEA
14:30

End of Digital Forum ¦ One to One Meeting With Delegates

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Contact Us

Hannah Dowie

Event Producer - Conferences, IDC UK

+442089877169

Helena Chappell

Senior Business Development Director, European Event Sales, IDC UK

+44(0)208 987 7161

About IDC

57 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.