The COVID-19 pandemic has created uncertainty and business volatility and changed the way companies operate permanently.
Many organizations are questioning their previous approach to working with data, analytics and AI in the face of current uncertainties. IDC research shows that over 50% of European organizations have struggled to maintain effective data-driven decision making through the COVID-19 situation.
Yet decision automation and augmentation – through use of AI, ML, advanced analytics and, of course, a plentiful supply of good quality data – are crucial enablers for any enterprise looking to accelerate their recovery and reignite growth. Again, IDC research shows that European enterprises are prioritizing investments in these technologies in 2021 – right across business functions, from finance and HR to supply chain management, customer service, sales, marketing and IT.
However European organizations’ embrace of SaaS, PaaS and IaaS – and increasing use of external data sources for market signals (including data from mobile and social networks) and IoT devices - mean that source data has never been more challenging to locate and manage. What’s more, senior internal and external stakeholders are starting to demand a greater emphasis on trust and transparency when it comes to data use, AI and automation.
Senior data and insights decision-makers face a complicated web of challenges and opportunities. How can they enable their organizations to make better decisions, faster, and drive better outcomes for customers, employees, partners and suppliers – when the reality is so uncompromising?
The answer is partly about investment in platforms and tools, of course – but it is also about driving projects and programs in more agile, collaborative ways; building new skills and driving cultural change; and reappraising governance.
June 6, 2021
11:20 - 17:35 CET
Benefits of Being a Partner at IDC's European Data and Intelligence Digital Summit
IDC's European Data and Intelligence Digital Summit brings together the most influential CxOs — chief information officers, chief digital officers, chief data officers, and chief data scientists. There will also be heads of data strategy, analytics, business intelligence, AI/ML, digital projects, and data science in attendance.
The event will examine the importance of key technologies such as AI, ML, and advanced analytics to drive effective data-driven decision making on the path to post-COVID recovery.
As a partner, you will be able to drive commercial opportunities by providing relevant thought leadership that will help data professionals with their business planning and KPIs. The summit supports two-way engagement with live interaction during sessions and virtual one-to-one meetings.
Whether your primary objective is to increase your brand exposure, demonstrate thought leadership, or drive new business, IDC's European Data and Intelligence Digital Summit will support your business needs:
The IDC European Data and Intelligence Digital Summit brings together insights and interactions on the main issues through thought leadership plenary sessions, interactive roundtables, and peer-to-peer networking. The senior-level attendees will benefit from:
57 Years | 1100 Analysts | 110 Countries
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.