IDC Customer & Consumer 2021

The Race to Personalization at Scale

16 de junho de 2021

Visão global

O cliente do futuro é exigente e impaciente, e os fornecedores de tecnologia têm que direcionar os seus futuros desenvolvimentos de produtos e serviços de Customer Experience, Canais e Marketing nesse sentido, ou pagar o derradeiro preço da irrelevância. Os fornecedores precisam de criar um halo de dados, usando tecnologias emergentes que vão ao encontro das expectativas do cliente e que forneçam melhores resultados de negócios para os clientes finais, os fornecedores e os prestadores de tecnologia. Esta é a nova economia e ecossistema CX, em movimento dinâmico.

Neste evento da IDC Portugal, vamos analisar:
- O novo modelo visionário da IDC para o futuro do cliente
- A importância do CX nas decisões de compra de tecnologia
- Os setores da indústria que investem mais em tecnologia CX
- Os 3 futuros pilares do CX: personalização inteligente, envolvimento emocional e aventuras do cliente

 

 


 Em 2025, 60% das principais marcas e retalhistas mundiais irão dispor de sistemas de Inteligência Artificial que permitam analisar e gerir o comportamento emocional dos clientes, de forma a melhorar o NPS e conversão das vendas.

 

 


Agenda

Hora Evento & Oradores
9:00

CX Technology Platforms and Customer Data Platforms (CDPs)​ | Morning Talk “IDC & Partner”

10:00

IDC Welcome Address & Navigation Guidance​

10:05

CX Technology Platforms and Customer Data Platforms (CDPs)​ | Trends interview: IDC interview with international analyst

10:35

CX Technology Platforms and Customer Data Platforms (CDPs)​ | Axians Presentation

10:50

CX Technology Platforms and Customer Data Platforms (CDPs)​ | Mediabrand Presentation

11:05

CX Technology Platforms and Customer Data Platforms (CDPs)​ | Platinum Partner Presentation

11:20

CX Technology Platforms and Customer Data Platforms (CDPs)​ | Platinum Partner Presentation

11:35

CX Technology Platforms and Customer Data Platforms (CDPs)​ | Digital Stories: HP Portugal

11:40

CX Technology Platforms and Customer Data Platforms (CDPs)​ | Digital Leader Panel moderated by IDC

12:30

Summary & Conclusion​

12:35

Intervalo

14:00

Customer Analytics & Data Privacy & Security | Lunch Talk “IDC & Partner”

15:00

IDC Welcome Address & Navigation Guidance​

15:05

Customer Analytics & Data Privacy & Security | Diamond Presentation

15:25

Customer Analytics & Data Privacy & Security | Platinum Presentation

15:40

Customer Analytics & Data Privacy & Security | Platinum Presentation

15:55

Customer Analytics & Data Privacy & Security | Platinum Presentation

16:10

Customer Analytics & Data Privacy & Security | Bizdirect Presentation

16:25

Customer Analytics & Data Privacy & Security | Digital Story

16:30

Customer Analytics & Data Privacy & Security | Digital Leader Panel moderated by IDC

17:15

Summary & Conclusion​

Parceiros

Diamond Partner
Platinum Sponsor
Platinum Sponsor
Platinum Sponsor
Digital Partner
Digital Partner
Institutional Partner
Institutional Partner

Entre em contato conosco

Bibiana Coimbra

Custom Solutions Manager

+351 21 723 06 22

Sobre a IDC

57 Anos | 1100 Analista | 110 Países

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.