Zoom
May 18, 2021
08:30 - 10:00 BST
On Tuesday May 18, at 8.30am BST IDC will host a Virtual Roundtable: How to Improve Your Customer Engagement with Data and ML, sponsored by CTS in association with Google.
We are at the tipping point of becoming a digital economy, and IDC predicts that more than 65% of GDP will come from the products and services of digitally transformed organisations by 2022.
In a digital economy, enterprises require new competencies such as digital resilience, embedded intelligence, rapid innovation cycles, and digital trust capabilities to deliver value to customers, the workforce, industry, society, and the economy.
Data underpins all these competencies, and organisations' reliance on data has increased in the wake of the current disruptive market conditions; they see a strong correlation between data-driven insights and business outcomes. For example, data-driven programs are bringing business outcomes such as:
It is no surprise then that for nearly 87% of CXOs, becoming an "intelligent organisation" in the next 4–5 years is a top business priority.
Already, 55% of organisations state that investments in data management, analytics, and ML/AI to enable better visibility and improved decision-making is necessary for digital resilience and to thrive in the next normal.
But becoming a data-driven organisation is not accidental. What differentiates data-driven organisations is that their culture, IT architecture, and digital strategies are focused on driving intelligence and automation across the enterprise and continuously learning to scale and adapt faster than competitors.
But for most organisations, there are challenges at the technology, process, data, and culture levels.
In conversations with IDC, CIOs admit challenges such as data growth, the cost of data management, ransomware risks, data silos, a lack of granular visibility, poor data quality, legacy technology architecture and tools, a lack of modern data services such as integration, data cataloguing, and automated management, or governance challenges. IDC research shows that business data is growing on average at 50% YoY and ransomware attacks are cited as the top data protection challenge. Data quality is a top bottleneck for 55% of organisations.
Even more significant challenges are a lack of trust in insights, limited skills, lack of buy-in from key stakeholders, disconnect between business outcomes and data initiatives, and complexities in synthesising multiple sources of information for effective insights.
IDC's Rethink Data study for Seagate revealed that only 32% of data available to enterprises is put to work. The remaining 68% is unleveraged.
It is time to challenge the data infrastructure, data management, analytics, and processes status quo to maximise the return from data.
IDC predicts that by 2023, 50% of G2000 companies will have active development teams seeking to externally monetise their data to enhance traditional offerings, drive innovation, or deliver data and analytics as a service.
Are you ready?
The roundtable discussions will talk about the data-driven digital enterprise trends, where savvy organisations are investing, what use cases data can power, and best practices in maximising the value of your data.
CTS
CTS is Europe’s largest dedicated Google Cloud Managed Service Provider. A cloud-native leader in the ecosystem since 2008, they offer unique full-stack solutions for both Google Cloud Platform (GCP) and Google Workspace.
Their services help businesses spark innovation via a seamless migration to the cloud. Subsequent modernisation enables data-driven decision making by leveraging the power of big data and machine learning. Their tried and tested work transformation methodologies enable innovative and collaborative customer cultures.
The company employs more than 200 people in offices in Manchester,
London, Edinburgh and the Netherlands, as well as across its globally remote
workforce. Key vertical sectors include retail, financial services, public
sector, and manufacturing.
Clients include Cabinet Office, Village Hotels, VidaXL and South East
Water.
57 Years | 1100 Analysts | 110 Countries
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.