target audience: TECH BUYER Publication date: Mar 2024 - Document type: IDC Perspective - Doc Document number: # EUR151417223
GenAI Applications in Analytics: Mapping the Current Landscape of a Potential Game-Changer
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Abstract
This IDC Perspective discusses the rise of generative AI (GenAI) applications in analytics and its potential to revolutionize various industries. It highlights the increasing adoption of GenAI by major tech companies such as Google, Facebook, and OpenAI as well as its impact on customer experience, automation, and intelligence. It also explores the competitive landscape of GenAI, its dominance in analytics, and its potential to transform data interpretation and communication. The research further delves into the specific applications of GenAI in business intelligence and data analytics, emphasizing its role in automating report generation, smart data discovery, predictive analytics, and personalized insights.
"In 2023, a new chapter of the digital business era started: AI everywhere. Generative AI promises to drastically reduce time and costs associated with automation and intelligence," said Giovanni Cervellati, research manager, IDC.