Channel Partner Program Study for Cloud Services
Challenge
The client wanted to revitalize its channel partner program for cloud services and approached IDC to design a thought leadership document to convey its new, broader message during its upcoming Cloud & Security Summit.
The client wanted an effective set of tools to educate its audience on the new competitive landscape in the cloud business and on how to stay relevant. With this in mind, it chose IDC to deliver a White Paper and provide a speaker for its Summit.
Approach & Methodology
- In-Depth Interviews: IDC conducted extensive discussions with the client’s top channel partners to better understand the benefits they have achieved by provisioning cloud services across the Middle East, Turkey, and Africa region.
- White Paper: IDC prepared a White Paper with key recommendations and guidance for channel partners to consider in order to build a successful business around cloud services
Key Benefits & Outcomes
- The client presented the White Paper to its partners and end users/prospects at its event and reinforced its key messages via the IDC analyst’s speaking engagement.
- As part of its wider marketing strategy, the client made the White Paper and event presentation available on its website to enable further lead generation.