No turning back

AI Everywhere Causes
a Seminal Shift
in the Tech Market

Sales -  Sales Enablement Starts with Education

Data sovereignty is a critical factor shaping IT selection. Sellers must understand buyer sentiment and have the right insights and tools to empower their conversations.

Marketing -  Marketing Metrics That Matter Most

Before creating demand gen content learn how to evolve your marketing in a digital-first world with IDC's Adaptive Customer Engagement framework.

Tech Takeaways -  Read Our Expert Analyst Viewpoints

Tech Takeaways -  Get the Latest Market Data and Insights

Webinar -  State of the Market: IT Spending Forecast Update

Webinar -  Unlocking Business Success with Generative AI

Make Confident Decisions

Emerging Tech Vendors -  Increase market awareness and drive business growth.

Your Journey. Our Partnership.

Data & Analytics -  4B+ ICT datapoints with global and local analysis.

Data & Analytics Built for Your Role.

Custom Solutions -  Create programs around your specific business goals.

Custom Solutions to Plan, Market, and Sell.

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Recognized for broad industry and geographic coverage, analyst expertise, ease to work with, and value for three consecutive years.

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