Maximize your competitive advantage with IDC's leading research.
Stay ahead of fast-changing market conditions with the latest IDC news and insights
The Definitive Source of Tech Insight on the Crisis and the Road to RecoveryLearn More
CIO Executive Council and IDC Add World Class CIOs to IT Leadership Coaching Programs
Consumer PC Demand in EMEA Continues to Boom in the Wake of COVID Lockdowns, says IDC
Digital Infrastructure: Keystone for Success and Competitive Advantage for Asia/Pacific* Enterprises in the Next Normal, says IDC
Top 5 AI Use Cases Based on Share of Worldwide AI Spending in 2020
The total market value for 2020 is $50.1 billion.
Future of Customers and Consumers
73% of consumers say that their loyalty depends on a differentiated experience. In the Future of Customers and Consumers, the relationship between customers and businesses will be based on cognitive empathy, requiring business leaders to use data and the prism of technology to understand customers' needs and make strategic decisions that emphasize experiences, journeys, trust and satisfaction.
Creating Loyalty Through Empathy at Scale
Organizations will create empathetic relationship between customers and brands built on what the customer wants and how they want to be treated.
Creating Loyalty through Digital Transformation
Learn how the Future of Customers and Consumers creates loyalty through digital transformation, forging partnerships between customers and brands using Empathy at Scale.
The Future Starts with the Customer
Learn more about how enterprises can create empathy at scale,
Explore key products and solutions from IDC that offer actionable market insights, competitive intelligence and tools to help drive your brand in the markets that matter most to you.