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The latest IDC research news and insights
IDC says China's ICT Market Faces Both Opportunities and Challenges amid the COVID-19 Outbreak
Worldwide ICT Spending to Reach $4.3 Trillion in 2020 Led by Investments in Devices, Applications, and IT Services, According to a New IDC Spending Guide
Region's Retailers Scoping AI & Big Data Analytics in Bid to Drive Personalized Customer Experiences
Advice for the Technology Marketer
Today's technology marketer often juggles competing priorities with limited resourcing. IDC can serve as your trusted partner for developing relevant, impactful marketing messages and campaigns to engage your audience.
The Marketing Leader's Checklist
Learn where to prioritize to gain the most bang from your planning buck.
Why CX is an Organization-Wide Priority
See how marketing can influence customer experiences across the business.
3 Areas Successful Marketing Organizations Invest In
Explore the marketing elements where increased budget means increased ROI.
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Digital transformation (DX) and multiplied innovation continue to energize IT markets
Spending on DX projects through 2022 will be $6.1T as more enterprises move towards becoming “digitally determined”. Explore IDC’s research across critical 3rd Platform markets.Explore More