Sales - Sales Enablement Starts with Education
Data sovereignty is a critical factor shaping IT selection. Sellers must understand buyer sentiment and have the right insights and tools to empower their conversations.
Marketing - Marketing Metrics That Matter Most
Before creating demand gen content learn how to evolve your marketing in a digital-first world with IDC's Adaptive Customer Engagement framework.
Tech Takeaways - Read Our Expert Analyst Viewpoints
Tech Takeaways - Get the Latest Market Data and Insights
Webinar - State of the Market: IT Spending Forecast Update
Webinar - Unlocking Business Success with Generative AI
Make Confident Decisions
Emerging Tech Vendors - Increase market awareness and drive business growth.
Your Journey. Our Partnership.
Data & Analytics - 4B+ ICT datapoints with global and local analysis.
Data & Analytics Built for Your Role.
Custom Solutions - Create programs around your specific business goals.
Custom Solutions to Plan, Market, and Sell.
Partner with IDC | Three Time Analyst Firm of the Year Award Winner
Recognized for broad industry and geographic coverage, analyst expertise, ease to work with, and value for three consecutive years.
