Changing How the World Thinks About the Impact of Technology
Redefine IT decision making with IT market research from around the world.
Take action with technology analysis, use cases and interactive data tools.
Accelerate success and prioritize smartly with critical analyst thought leadership.
Maximize your competitive advantage with IDC's leading research and solutions for emerging topics and technologies.
The latest IDC research news and insights
Advice for the Technology Marketer
Today's technology marketer often juggles competing priorities with limited resourcing. IDC can serve as your trusted partner for developing relevant, impactful marketing messages and campaigns to engage your audience.
The Marketing Leader's Checklist
Learn where to prioritize to gain the most bang from your planning buck.
Why CX is an Organization-Wide Priority
See how marketing can influence customer experiences across the business.
3 Areas Successful Marketing Organizations Invest In
Explore the marketing elements where increased budget means increased ROI.
Explore key products and solutions from IDC that offer actionable market insights, competitive intelligence and tools to help drive your brand in the markets that matter most to you.
Digital transformation (DX) and multiplied innovation continue to energize IT markets
Spending on DX projects through 2022 will be $6.1T as more enterprises move towards becoming “digitally determined”. Explore IDC’s research across critical 3rd Platform markets.Explore More