Create a Successful Go-to-Market Strategy
This client needed to develop a clear product description and compelling value proposition for their innovative, category-creating platform. They partnered with IDC to enhance go-to-market strategy and boost engagement through the development of a research-driven content marketing asset in collaboration with leading market analysts.
The Situation
This disruptive mobile HR company needed to develop a clear product description and compelling value proposition. This client also wanted to identify the right buyers and effectively reach them through awareness and demand-generation activities.
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The Solution
The client’s co-founder, Head of Product, and Senior VP of Marketing partnered with a team of three IDC analysts to explore existing messaging and related strategies.
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“I manage AR myself and I don’t have a ton of time. When I heard we can identify the top 3 analysts and I get a whitepaper for demand gen, this was perfect for me.”
The Results
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Creation of a narrative and strategy that enabled the client to reach new buyers
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Use of IDC data and messaging in a new round of seed funding
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Optimization of long-term growth strategy