Define the Market with Data and Research
Syndio, an innovative Workplace Equity Analytics Platform, was ready for their next growth phase. They partnered with IDC to gain more insight into the market landscape and stretch the market into a new workplace equity category.
The Situation
The company was entering their next growth phase and was looking for a thought-leadership asset that could be featured in an integrated campaign to organically increase awareness and website traffic.
-
The Solution
Syndio partnered with IDC to use IDC proprietary data and research for market analysis and to create a business strategy. The client also leveraged marketing research for benchmarking and the creation of marketing specific KPIs.
-
“I have always seen the value of IDC. Not just from the reports, but from the analysts’ point of view and angle around market data.”
The Results
-
A new, data-driven business strategy
-
Use of competitive intelligence and product roadmap to accelerate growth
-
Marketing-specific KPIs