Generate Market Awareness
This client is revolutionizing the performance, economics, reliability, and security of scale-out data centers and needed assistance in generating market awareness and building trust. They used IDC-branded content to support lead generation and accelerate growth.
The Situation
This Silicon-valley based tech company was ready to grow but needed assistance in generating market awareness and validation around their infrastructure offering while building brand trust within their market.
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The Solution
The client met with IDC analysts to determine the best content to engage their prospects and customers. The client worked with the IDC infrastructure systems analysts to develop a sponsored analyst brief and social media tile.
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“Having IDC branded marketing content instantly provides validation and trust in our products.”
The Results
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IDC branded marketing content to support lead generation, driving business, and accelerating growth
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Instant credibility by leveraging dual branded third-party content
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Increased awareness by using the IDC third-party social media tile