Prioritize Your Roadmap
This client had offerings within a handful of verticals. Their challenge was to identify which verticals to target first to prioritize development and sales resources efficiently.
The Situation
The company was entering their next growth phase and was looking for a thought-leadership asset that could be featured in an integrated campaign to organically increase awareness and website traffic.
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The Solution
The client partnered with IDC’s Customer Success team to identify a combination of relevant market research reports and strategic analyst inquiries.
The session with IDC’s dedicated industry vertical analysts enabled the customer to host deeper dive discussions into competitive vendors and trends for each vertical.
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“With IDC’s analysts’ guidance and data-driven reports, we were able to make an informed decision on what our primary vertical should be. This allowed us to prioritize development and sales resources efficiently.”
The Results
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Identification of the primary vertical to pursue
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Fine-tuning of external messaging and positioning
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Improved market traction and sales opportunities