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Purposeful Automation in a Human-First Future of Work

Málaga, Spain
Coverage: Europe

Automation and GenAI have the potential to change the way we work forever

If we have learned one thing over the last few years, it is that employees crave flexibility and purpose when it comes to their work. However, 80% of European business leaders struggle with technological and cultural challenges caused by more fluid work models. So, the journey to achieve both productivity and a work culture that makes employees want to stay continues. 


In a macroeconomic environment that creates continued uncertainty, many turn to automation to fast-track their business towards work transformation.​

Automation has the potential to change the way we work forever - augmenting the capabilities of individuals by automating some of their more mundane activities and making space for innovation and purpose. Generative AI especially can substantially increase labor productivity, but as of today, many questions related to its evolution and impact remain unanswered.​

Business leaders will need to remain flexible to adapt to a Future of Work that is changing rapidly under the combined pressures of new work models and rapidly advancing job automation. ​

Why Attend?
IDC European Future of Work Xchange is an event that connects senior IT and business professionals from several industries and countries. We aim to create the best-in-class independent agenda based on insights from our analysts, external speakers, as well as industry, and thought leaders.

The event will provide you with industry trends, actionable recommendations, hands-on experience and last but not least - a chance to connect and network with your peers from the biggest European companies.


Filter Topics


Registration & Networking lunch


IDC Greetings & Welcome


Enabling a Human-first Future of Work


Preparing for Tomorrow: Empowering 1 billion individuals through the Reskilling Revolution


Thriving in the Age of Generative AI


Innovation Challenge


Coffee & Networking; One-to-Ones Meetings


Fireside Chat - A CEO's perspective on Future of Work


Fireside Chat - Managing Digital Trust & Ethics – How Irelands Government is leading the Way


Innovation Challenge


Coffee & Networking; One-to-Ones Meetings


Workshops (Parallel Sessions)


Networking & Refreshment Break; One-to-One Meetings


Champagne Reception


Gala Dinner with games and speeches


After Dinner Drinks



Exclusive Xchange Partner
Xchange Partner
Xchange Partner

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Contact Us

Charlotte Thygesen Poulsen

Vice President Events

+45 24446502

Gloria Lombardo

Business Development Manager, European event sales team

IDC, Foundry

IT executives rely on IDC and Foundry events for discovering new ideas, trends, and solutions that drive their technology strategies. Leveraging IDC’s deep market intelligence and advisory expertise, and Foundry’s rich media brands (CIO, Computerworld, InfoWorld) and relationships, IDC and Foundry produce powerful learning and networking experiences for IT decision makers around the world.