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Purposeful Automation in a Human-First Future of Work

Málaga, Spain
Coverage: Europe

Automation and GenAI have the potential to change the way we work forever

If we have learned one thing over the last few years, it is that employees crave flexibility and purpose when it comes to their work. However, 80% of European business leaders struggle with technological and cultural challenges caused by more fluid work models. So, the journey to achieve both productivity and a work culture that makes employees want to stay continues. 


In a macroeconomic environment that creates continued uncertainty, many turn to automation to fast-track their business towards work transformation.​

Automation has the potential to change the way we work forever - augmenting the capabilities of individuals by automating some of their more mundane activities and making space for innovation and purpose. Generative AI especially can substantially increase labor productivity, but as of today, many questions related to its evolution and impact remain unanswered.​

Business leaders will need to remain flexible to adapt to a Future of Work that is changing rapidly under the combined pressures of new work models and rapidly advancing job automation. ​

Why Attend?
IDC European Future of Work Xchange is an event that connects senior IT and business professionals from several industries and countries. We aim to create the best-in-class independent agenda based on insights from our analysts, external speakers, as well as industry, and thought leaders.

The event will provide you with industry trends, actionable recommendations, hands-on experience and last but not least - a chance to connect and network with your peers from the biggest European companies.

Advisory Board

We build each edition of the Xchange event by starting dialogue with industry leaders, which helps us to create the best independent content. Meet the Advisory Board Members for this year!


Filter Topics


Registration & Networking lunch


IDC Greetings & Welcome


Enabling a Human-first Future of Work


Mine-clearing after the Hybrid Work Rush – From Efficiency To Flexibility


Bringing Digital to the Frontline


Coffee & Networking; One-to-Ones Meetings


Why remote IT management is still a problem


Painless Security in flexible work environments


The Purpose-led Future of Work – beyond the “E” in ESG


Coffee & Networking; One-to-Ones Meetings


Workshops (Parallel Sessions)


Networking & Refreshment Break; One-to-One Meetings


Champagne Reception


Gala Dinner with games and speeches


After Dinner Drinks

Xchange Speakers

At our Xchange events you will hear from IDC analysts, the experts behind our research. They will help to expand your knowledge and discover new approaches to ensure you make smarter business decisions. In addition you will hear from guest keynote speakers and experienced professionals.

The agenda is continuously updated in the lead up to the event, so please check back for the upto date speaker list.


Gran Hotel Miramar

Paseo de Reding, 22-24, 29016


Want to become a partner?

Exclusive Xchange Partner

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Contact Us

Charlotte Thygesen Poulsen

Vice President Events

+45 24446502

Gloria Lombardo

Business Development Manager, European event sales team

About IDC

60 Years
1300 Analysts
110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,300 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit www.idc.com.