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Purposeful Automation in a Human-First Future of Work

Málaga, Spain
Coverage: Europe

Automation and GenAI have the potential to change the way we work forever

If we have learned one thing over the last few years, it is that employees crave flexibility and purpose when it comes to their work. However, 80% of European business leaders struggle with technological and cultural challenges caused by more fluid work models. So, the journey to achieve both productivity and a work culture that makes employees want to stay continues. 


In a macroeconomic environment that creates continued uncertainty, many turn to automation to fast-track their business towards work transformation.​

Automation has the potential to change the way we work forever - augmenting the capabilities of individuals by automating some of their more mundane activities and making space for innovation and purpose. Generative AI especially can substantially increase labor productivity, but as of today, many questions related to its evolution and impact remain unanswered.​

Business leaders will need to remain flexible to adapt to a Future of Work that is changing rapidly under the combined pressures of new work models and rapidly advancing job automation. ​

Why Attend?
IDC European Future of Work Xchange is an event that connects senior IT and business professionals from several industries and countries. We aim to create the best-in-class independent agenda based on insights from our analysts, external speakers, as well as industry, and thought leaders.

The event will provide you with industry trends, actionable recommendations, hands-on experience and last but not least - a chance to connect and network with your peers from the biggest European companies.

Advisory Board

We build each edition of the Xchange event by starting dialogue with industry leaders, which helps us to create the best independent content. Meet the Advisory Board Members for this year!


Filter Topics


Registration & Networking lunch


IDC Greetings & Welcome


Enabling a Human-first Future of Work


Preparing for Tomorrow: Empowering 1 billion individuals through the Reskilling Revolution


Thriving in the Age of Generative AI


Innovation Challenge


Coffee & Networking; One-to-Ones Meetings


Fireside Chat - A CEO's perspective on Future of Work


Fireside Chat - Managing Digital Trust & Ethics – How Irelands Government is leading the Way


Innovation Challenge


Coffee & Networking; One-to-Ones Meetings


Workshops (Parallel Sessions)


Networking & Refreshment Break; One-to-One Meetings


Champagne Reception


Gala Dinner with games and speeches


After Dinner Drinks

Xchange Speakers

At our Xchange events you will hear from IDC analysts, the experts behind our research. They will help to expand your knowledge and discover new approaches to ensure you make smarter business decisions. In addition you will hear from guest keynote speakers and experienced professionals.

The agenda is continuously updated in the lead up to the event, so please check back for the upto date speaker list.

Thomas Meyer

Group Vice President, European Research, IDC

Duncan Brown

Group Vice President, European Enterprise Research, IDC

Neil Harbisson

Public Speaker, Cyborg Arts

Andrea Siviero

Research Director, MacroTech, Digital Business & Future of Work, IDC Europe

Meike Escherich

Associate Research Director, European Future of Work, IDC

Erica Spinoni

Senior Research Analyst, Digital Business & Future of Work, IDC Europe

Barbara Rizzo Show full profile linkedin

Barbara Rizzo

Head of Assesment Architecture, Glasford

Leonardo Freitas Show full profile linkedin

Leonardo Freitas

Research Manager, IDC

Peter Meyerhans Show full profile linkedin

Peter Meyerhans

CIO, Drees & Sommer

Jean-Guillaume Pons

Senior Vice President Client Solutions Group, Dell Technologies

Jennifer Buck

Field Marketing Director, Dell Cloud Software & Security Sales

Janine Wegner

Global Thought Leadership Strategist, Dell Technologies

Isla Ramos Chaves

Deputy CEO, Save The Children Foundation

Ivan Oz

Senior Research Analyst, IDC

Barry Lowry Show full profile linkedin

Barry Lowry

CIO, Irish Government

Bonnie Cheuk

Senior Director Business & Digital Transformation, AstraZeneca

Stefan Hertzog

IT Service Manager EUC Workplace Operations, Henkel

Weston Morris Show full profile linkedin

Weston Morris

Sr. Director Global Strategy for Digital Workplace Services, Unisys

View all


Gran Hotel Miramar

Paseo de Reding, 22-24, 29016


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Contact Us

Charlotte Thygesen Poulsen

Vice President Events

+45 24446502

Gloria Lombardo

Business Development Manager, European event sales team

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