8:45
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Check-in & Networking
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9:20
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Welcome IDC Data
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Gabriel Coimbra
Group Vice President and Country Manager, IDC
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9:25
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Navigating the AI Frontier: Turning Today's Challenges into Tomorrow's Success
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In today's rapidly evolving business landscape, harnessing the power of artificial intelligence (AI) has become paramount for organizations aiming to stay competitive. As we delve into the current AI trends in Europe, we're confronted with a myriad of challenges ranging from data privacy concerns to talent acquisition hurdles and ethical considerations. However, amidst these challenges lies a wealth of opportunities waiting to be unlocked. In IDC presentation we will seek the path toward successful AI projects by dissecting these challenges and offering strategic insights on how to navigate them effectively. Central to our discussion is the concept of synergy of people, processes, and technology. Through collaborative efforts across departments and disciplines, businesses can harness the full potential of AI to drive efficiency, enhance customer experiences, and unlock new revenue streams. We also stress the importance of a framework approach, defining business outcomes, and aligning AI with business strategies. By embracing innovation, collaboration, and a strategic approach, organizations can transform challenges into success stories, where AI fuels growth, innovation, and sustainable value creation.
Ewa Zborowska
Senior Research Manager, IDC Poland
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9:45
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Generative AI – From Hype to Value
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Manuel Dias
Diretor Nacional Tecnologia e Membro da Comissão Executiva da Microsoft Portugal
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10:05
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From Complexity to Clarity: Building Trust in AI
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This session will explore Advanced AI Strategies to tackle prevailing challenges in generative AI. We will delve into the complexities of model transparency, scalability, and control, highlighting the crucial role of advanced data management and analytical strategies in improving model understanding and functionality. We aim to demonstrate practical approaches to enhance data efficiency, model safety, and trust.
Rui Afeiteira
CIO – Chief Information Officer at BI4ALL
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10:20
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Digital Leader Panel | Leveraging GenAI: a key driver for strategic advantage in analytical space | Powered by CGI
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No painel "Leveraging GenAI: a key driver for strategic advantage in analytical space", exploraremos como a Inteligência Artificial Gerativa (GenAI) está a ser um catalisador decisivo para criar vantagens competitivas, transformando não só a análise de dados mas também as próprias estruturas organizacionais de suporte à inteligência corporativa. Este painel irá abordar o crescimento do investimento em IA na Europa, as suas implicações para o contexto português e como estas mudanças estão a moldar as futuras oportunidades para as organizações e profissionais. O painel contará com convidados de organizações de referência em Portugal que irão partilhar as suas boas práticas e lições aprendidas, em particular relacionadas com a forma como as suas organizações internas de Data Analytics estão a facilitar uma maior adaptabilidade e resposta às mudanças de contexto. Através deste diálogo, destacaremos como a GenAI não só pode melhor a análise de dados e a tomada de decisões, mas também impulsionar a transformação digital das organizações, promovendo uma nova era de inovação e eficiência operacional.
Alexander Lepp
Director, Consulting Delivery, CGI
Francisco Barbeira
Senior Advisor
Madalena Talone
Administradora – Executive Board Member, Caixa Geral de Depósitos
Vanda França
Responsável da Equipa de Dados e Inteligência Artificial, AMA
Bruno Horta Soares
Executive Senior Advisor, IDC
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11:00
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Networking Break and Meetings
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11:30
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Welcome
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11:35
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A Case for Decision Intelligence: From "What Data Is Needed?" to "What Decisions Need to Be Made?
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Navegando pela complexidade da tomada de decisão nas organizações, esta apresentação irá abordar a Decision Intelligence como fator essencial para acelerar e controlar o processo de decisão. Será explorado como a Decision Intelligence se diferencia do Business Intelligence e da Inteligência Artificial, oferecendo um conjunto de capacidades para o suporte à decisão. A sessão irá destacar as três competências centrais da Decision Intelligence - desenho, engenharia e orquestração - essenciais para a gestão de cenários simples e complexos. Serão ainda apresentadas estratégias para a adoção efetiva desta abordagem inovadora, enfatizando a importância da especialização de equipas e da gestão de mudança estratégica.
Bruno Horta Soares
Executive Senior Advisor, IDC
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11:50
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Unlocking Power BI's Potential: A Deep Dive into Data Governance, Frameworks and Metadata-driven Engines
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Get ready for a power-packed presentation! Dive deep into the realm of Modern Data Systems and unlock the keys to turbocharging your Power BI journey. Uncover the secrets to harnessing Analytics, ensuring unwavering reliability, seamless scalability, and alignment with business imperatives. Remember: If your data isn’t primed for generative AI, your business simply isn’t prepared for the generative AI revolution.
José Bagina
Partner and Managing Director Portugal, SDG Group
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12:05
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Big Data Meets Big Brother
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With accelerating regulatory disruption on a global basis, tax administrations are inserting themselves into the transactional operations of businesses, building up a vast amounts of real-time data to expand their control over taxpayers. In this session Ryan will explain the motivation behind this disruption, uncover how your data is being leveraged by the authorities, explore potential risks and provide insights on strategies to mitigate.
Ryan Ostilly
VP, Product Management da Sovos
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12:20
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Data and AI in Action: Implementing Pragmatic Solutions
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AI without data is not intelligence. This session will explore the importance of a combined strategy of data and artificial intelligence, with practical use cases. At the end, we shall present our vision for the future of data and AI, with focus on generative AI.
Pedro André Martins
Executive Director & Head of Data & AI at Devoteam and CEO of Singularity part of Devoteam
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12:35
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Digital Leaders Panel: Data & AI Strategy
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Francesco Costigliola
Chief Analytics Officer, CGD
Ricardo Gonçalves
Head of Center for Artificial Intelligence & Analytics, Fidelidade
Jorge Costa Reis
Associated Partner, IDC Consulting & CEO, Zertive Consulting
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13:15
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Lunch & Networking Lunch
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14:30
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Welcome & Giveaway iPad Apple iPad 10.2'
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14:35
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Data & AI Strategy and Roadmap
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Jorge Costa Reis
Associated Partner, IDC Consulting & CEO, Zertive Consulting
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14:50
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A simple yet powerful RAG approach you haven't seen yet
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If you're in the field of GenAI, you have definitely heard about RAG before. It's a technique that makes LLMs more trustworthy and enables them to quickly "learn" from new data. In this short showcase, we'll dive into a powerful use case for RAG, showing you how Kern AI can be leveraged to enable powerful use cases e.g. in financial services (but not limited to it)
Johannes Hötter
Co-Founder, Kern AI
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15:05
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Assistente de IA Generativa Especializado em Escrita de Propostas
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Com a IA Generativa, a Escrita de Propostas sofrerá uma transformação completa. Por um lado, o tempo desde a receção de um Pedido de Proposta (RFP) até à geração de um primeiro rascunho da proposta será reduzido a meros segundos. Todas as tarefas operacionais e não estratégicas serão automatizadas, aumentando significativamente o tempo que as pessoas podem dedicar exclusivamente aos aspectos estratégicos da proposta (como preço e qualidade)..
Francisco Vaz Figueiredo
Co-Founder & CEO at GovWise
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15:15
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RAG Against the Machine: Fortifying Cybersecurity with AI-Powered Risk Intelligence
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In today's rapidly digitizing environment, the realm of cybersecurity stands at a precipice, persistently battling escalating threats posed by ever-evolving malicious digital adversaries. This paper ventures deep into the avant-garde integration of Retrieval Augmented Generation (RAG) in the domain of cybersecurity, offering a profound, scientific insight into its transformative capabilities. RAG, an intricate blend of the vast reservoirs of Large Language Models (LLMs) with the dynamism of generative AI algorithms, introduces a cutting-edge methodology for real-time data cross-referencing. This synthesis heralds a novel paradigm, serving as an innovative beacon amidst the vast sea of burgeoning threat intelligence.
To ground this research in empirical rigor, we conducted advanced computational analyses to examine the challenges that cybersecurity analysts encounter, particularly within the complex infrastructures of global corporations and governmental entities. Delving into the core of RAG's neural network configurations, tensor operations, and probabilistic modeling, we demonstrate its optimized performance under high-stress cybersecurity scenarios. Further, our research delineates the underlying computations that grant RAG its unique, adaptive Gen AI and RAG reconfiguration capabilities, crucial in addressing the fluid nature of cyber threats. Our focal case studies underscore the unparalleled efficacy of RAG in multifaceted cybersecurity applications. The study showcases its instrumental role in dissecting vulnerabilities via algorithmic analysis, offering a granular, nuanced insight into information security policies. Moreover, we introduce pioneering heuristics-driven methodologies that harness RAG for sophisticated phishing email sentiment analyses, vulnerability advisory, information security policies and real-time evaluation of potentially insecure code fragments. These case studies, underpinned by robust metrics and comparative analyses, accentuate RAG's ascendency over traditional AI-driven cybersecurity models. Our findings posit RAG not as a mere adjunctive tool but as a fundamental linchpin enhancing the integrity and robustness of cybersecurity defenses. By analyzing extensive datasets and leveraging intricate algorithmic evaluations, we deduce that RAG actively amplifies the competencies of professionals, driving forward a proactive, anticipatory stance in cyber defense.
The symbiotic fusion of RAG's generative AI with cybersecurity is not just an iterative advancement but represents a paradigmatic evolution in digital defense strategies. This research is a clarion call to a future where cybersecurity measures transcend mere reactivity, evolving into deeply analytical and prescient systems, steering us towards a digital era fortified against both extant and emergent cyber threats.
Brennan Lodge
Professor at New York University
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15:35
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Challenges and Opportunities: Navigating the Legal Landscape of AI
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Magda Cocco
Partner at Vieira de Almeida & Associados, Soc de Advogados
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15:50
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Academic Panel: AI & Gen AI Impact in the Portuguese Society and Economy
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Carlos Soares
Associate Professor at FEUP/ External Advisor for Intelligent Systems at Fraunhofer Portugal/ Researcher at LIACC/ External Collaborator at LIAAD-INESC TEC
Fernando Bação
Professor Catedrático na Nova IMS
Mário Figueiredo
Distinguished Professor and Feedzai Professor of Machine Learning, Instituto Superior Técnico
Gabriel Coimbra
Group Vice President and Country Manager, IDC
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16:30
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Encerramento
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Gabriel Coimbra
Group Vice President and Country Manager, IDC
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